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Global tech, JLR lessons, consumer feedback: how Tata is using electric Nexon for EV drive
Synopsis
Tata Motors has decided to make a splash with 10 EV launches by 2025. But with the next two-three years likely to see much action from rival camps, it’s not going to be a cakewalk for any automaker to get the EV crown. Can Tata sustain the electric Nexon advantage?
The widespread cheer at Tata Motors’ Andheri East office in Mumbai was difficult to miss that evening. As congratulatory phone calls and messages poured in, happy faces kept on responding patiently. After all, the company’s passenger-vehicle business had just achieved a historic feat. The company’s Q3 FY22 numbers set several new milestones. It recorded a decade-high quarterly and monthly sales — 99,002 units in Q3 FY22 (growth of 44% over Q3
( Originally published on Mar 16, 2022 )
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