These days when the doorbell rings, it will mostly be a delivery person standing outside with the package of goods ordered online either from Amazon, Bigbasket, Nykaa, or PharmEasy. It shows how consumer buying patterns have shifted dramatically. Compared to other sectors, healthcare had been a laggard in digital adoption. But the pandemic has changed it all. The digital-health space in India is buzzing. It is seeing a rise in consumer base,
Business News›Prime›Pharma›Pharmeasy | Medibuddy: Decoding digital health: Can Tata 1mg, PharmEasy, MediBuddy carve a bigger share of the pie?
Pharma
Decoding digital health: Can Tata 1mg, PharmEasy, MediBuddy carve a bigger share of the pie?
Synopsis
Industry experts Prashant Tandon of Tata 1mg, Vishal Bali of Asia Healthcare Holdings, and Satish Kannan of MediBuddy shared their views on the rise of digital-healthcare platforms in India, evolving business models, and what’s in store for this sector in a PrimeTalk conducted by ET Prime on March 10. This story has the key takeaways from that discussion.
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