As Tanishq to Kalyan Jewellers eye gold this festive season, a changing consumer holds the key
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A woman tries on a necklace as people shop for jewellery on the occasion of Dhanteras ahead of Diwali on November 13, 2020 in New Delhi, India.
Synopsis
Jewellery shoppers’ behaviour has changed significantly since the beginning of the pandemic. For FY22 to offer any hope, jewellery companies will have to have a bumper wedding and festive season. But there are factors that will be at play and decide which way the ball rolls.
After the nightmarish lows of the pandemic, jewellery makers are pinning their hopes on the upcoming festive and wedding season. Regaining their respective pre-Covid growth trajectories is what they want. Since the pandemic-induced crash last year, the stock price of Tanishq (Titan Company Ltd), India’s largest jewellery maker, has been performing well compared to the benchmark Nifty50. However, Kalyan Jewellers, the number two in the sector,
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