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The Economic Times
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| 02 April, 2022, 03:18 PM IST | E-Paper
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    ET Evoke

    The sustainability crisis is being met with two kinds of leadership — MBA degrees need to evolve as well: Peter Tufano

    "The most climate-effective measures in, say, aviation will be different from those in an FMCG or retail company. The issue is, how to find the one measure in a specific business that will have the most impact in terms of lowering emissions," Peter Tufano said.

    Power is the ability to influence behaviour — to create sustainable change, you need to map power: Julie Battilana

    Power is the ability to influence peoples’ behaviour. If you want to build sustainable change in your workplace, you need power, says Julie Battilana.

    For sustainability, a minimum winning game like Intel’s can be greater than maximalist targets: Robert A. Burgelman

    Both Benioff and Musk are the ‘one’ in this context. However, with climate change, there are currently only peers — there is no ‘one’. We have the US, China, India, Europe, etc., but no one who can make a final decision.

    If we redesign markets to reward sustainability, all competing firms will innovate towards this: William Barnett

    William P. Barnett teaches at Stanford University’s Graduate School of Business (GSB). Speaking to ET, he discusses sustainable solutions, competition dynamics — and enlightened leadership

    Humour at work accelerates creativity, trust and motivation; it is a critical leadership skill: Jennifer Aaker

    Shared laughter accelerates trust. Even reminiscing about moments of shared laughter makes individuals report being 23% more satisfied in their relationships.

    A company can create more value by focusing on two core factors instead of multiple projects: Felix Oberholzer-Gee

    I’m always very surprised and impressed by how many initiatives and projects go on at the same time within companies — it’s amazing how many things the modern firm does, says Felix Oberholzer-Gee.

    Consumers want to use their purchasing power to address ecological and social challenges, says Geoffrey G. Jones

    Geoffrey G. Jones teaches business history at Harvard Business School. Speaking to Srijana Mitra Das, he discusses the growth of responsible business — and the significant role of consumers therein

    Corporate and social interests can be aligned by having robust and transparent legal rules and systems: Anat R. Admati

    "Importantly, the profits of the corporate world also depend on the robustness of these systems. Today’s global economy functions with many legal systems interacting to ensure the smooth flow of contracts, agreements and monies. The transparency and strength of such legal systems is key to aligning both social interest and the success of corporations,"Admati said.

    ‘The triple bottom line is better than ESG to measure a company’s financial, environmental and social performance’

    Robert S. Kaplan teaches at Harvard Business School (HBS). Speaking to Srijana Mitra Das, he discusses his management innovations which are also helping companies to prioritise and measure their social and environmental impacts.

    Every company needs ambidexterity now — this achieves current strategic imperatives and plans for the future: Michael L. Tushman

    "The term ‘innovator’s dilemma’ comes from my colleague Clay Christensen. His observation is that incumbent firms cannot create the future and they do this through spin-outs. Our work is in contrast to this notion — the role of senior leaders can be managed to win for today and create future successes," said Michael L. Tushman.

    MNCs need to increase sourcing transparency with growing focus on global supply chains’ carbon footprint: Dan A. Iancu

    MNCs need to increase sourcing transparency with growing focus on global supply chains’ carbon footprint: Dan A. Iancu

    Dan A. Iancu teaches at Stanford University’s Graduate School of Business (GSB). Speaking to Srijana Mitra Das, he discusses ways to improve the environmental and social impacts of global supply chains.

    Great strategists are like scientists — they test a theory of success and use the evidence to develop better strategy: Jesper B. Sorensen

    Great strategists are like scientists — they test a theory of success and use the evidence to develop better strategy: Jesper B. Sorensen

    Jesper B. Sorensen, Stanford University’s Graduate School of Business (GSB), he outlines what makes great business vision — and how to build the best strategy to accomplish this.

    Building Environmental Intelligence: How AI can help businesses grow sustainability

    Building Environmental Intelligence: How AI can help businesses grow sustainability

    Companies need to increase sustainable operations in ways that also benefit bottom lines. Sandip Patel of IBM India writes in ET Evoke about AI research bolstering this effort.

    For the best solutions, approach negotiation as collaborative problem-solving — not a battle: Margaret Ann Neale

    For the best solutions, approach negotiation as collaborative problem-solving — not a battle: Margaret Ann Neale

    "To achieve these aims, we must transition from thinking about negotiation as a fight to negotiation as collaborative problem solving. This is not the simple-minded view of ‘win-win negotiation’ though — rather, this involves three phases of thought. The first phase is thinking how I, the protagonist, am better-off by negotiating than had I not done so," Margaret Ann Neale said.

    Sustainability-oriented innovations solve both shared public problems and private customer needs: Jason Jay

    Sustainability-oriented innovations solve both shared public problems and private customer needs: Jason Jay

    SOIs solve both together. A Tesla car is an example. It solves the public problem of pollution by using clean energy. It also solves the private problem of people wanting a fun, fast, high-tech driving experience. Before Tesla, people wondered if they should buy a Maserati as a fast car or a Toyota Prius which is less fast but eco-efficient. SOIs like Tesla break that trade-off by providing both simultaneously, he said.

    Companies are judged on capability and character — ESG choices are key to building reputational capital now: Rupert Younger

    Companies are judged on capability and character — ESG choices are key to building reputational capital now: Rupert Younger

    We are also now now researching whether in certain industries, corporate character is starting to matter more than capability — historically, customers cared most about the actual product capability but now, in advisory services, investment banking and legal services, corporate character is becoming increasingly important.

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