Chevrolet
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About Chevrolet
Founded over a century ago by Swiss racing driver Louis Chevrolet, the Detroit-based Chevrolet Automobile Company produces a full line of consumer and professional motor vehicles. Folded into the General Motors empire in the early twentieth century, Chevrolet became GM’s “volume line,” offering a wide variety of vehicles from passenger cars to trucks.
Chevrolet thrived mid-century, gobbling up market share and developing a devoted fan base thanks to its progressive engineering, contemporary styling and clever advertising. The introduction of the small-block V8 in 1954 cemented the brand’s future with the burgeoning hotrod community, earning it a reputation as a purveyor of comparably affordable domestic performance that continues today.
Faced with a new generation of competition from abroad in recent years, Chevrolet proved reasonably adept at changing directions and remaining in tune with the marketplace, even if its small car offerings sometimes trailed the imports in terms of quality and features. Chevrolet’s reputation for building rugged and feature-packed full-size size pickups and SUVs never wavered, though.