Law firms have long invested in local marketing campaigns to expand their regional client base. While lawyers still advertise in phone books, newspapers and billboards, their local marketing dollars have increasingly been refocused to online alternatives, which have grown more attractive as technological changes have pushed Internet access and geolocation services to consumer mobile phones and other computing devices.
Our local marketing services include full Google My Business (GMB) services (health checks, set up, and ongoing management) and optimization of the metadata on a law firm's website for particular locations. Additionally, we help our clients create law firm and attorney profiles for social media sites, business directories, and lawyer directories. We also assist our clients in promoting consistency of NAP (name, address and phone number) across channels. If a law firm is interested in paid local advertising, then our Justia Amplify products can provide cost-effective strategies to reach the firm’s target audience efficiently.
Google My Business Set Up and Management
Our expert SEO professionals and Google-certified marketers work to help law firms optimize their GMB profiles for effective local marketing. We offer set up of new GMB law firm profiles and health checks for existing profiles to identify areas of opportunity for improvement. We also manage our clients’ GMB listings, including assisting in reviews solicitation through a customized web page for former clients, GMB posting services, performance monitoring, and more.
Local Listings in Directories & Maps
Effective local marketing is part of an effective, integrated Google My Business and SEO strategy. Google My Business profiles, other directories, and search engines play a complementary role in efficient local marketing. Not only can directories provide referrals to a law firm, they can also assist with local search visibility in Google and Bing.
We audit your listings and follow up with corresponding directory submission work to ensure that you are presenting a consistent name, address, and phone number for each of your offices. This is especially important for ranking in Google. Listings should also include the URL of your website where possible, and be placed in the appropriate practice area or category.
Some online business directories allow you to update your listing directly, while others retrieve data from the major business data providers. We provide guidance to our clients on how to maintain and update their contact information, both for ease of use by prospective contacts, as well as to aid with rankings in Google and Bing local search results.
Optimizing Websites for Local Searches
Our website optimization services identify the locations and search terms that can improve the placement of your law firm website for local search results. We also tag your website with location markup to help search engines such as Google and Bing better understand your law firm’s target local market.
Law firms seeking local clients should also optimize the content on their website for their targeted locations. Having website content that is locally optimized can improve the placement of the website within organic search results. Because such content serves as a compelling indicator to the search engines that the business is locally focused, it can also impact rankings in map and directory listings.
Online Reviews
Consumers often turn to online review websites for information before they decide to purchase a product or hire a professional. While consumer reviews provide some insight, these reviews may lack context, such that potential clients cannot determine whether a positive or negative review represents a typical experience.
To provide a more complete picture, law firms should consider encouraging satisfied clients to write honest reviews. Monitoring and managing online reviews is also an important part of reputation management. At Justia, we help our clients create customized pages that allow lawyers to easily request client reviews on Google My Business, Justia, and other platforms. We also diligently monitor your GMB profile for unusual activity and report fraudulent or inappropriate reviews for further investigation.
A Justia client since 2010, I have seen first-hand their wealth of experience in law firm marketing and SEO. I recommend Justia without reservations.Mark C. Hartsoe, Hartsoe Law Firm, P.C.
Over the many years I've worked with Justia, they've been proactive and effective at greatly increasing traffic to my website and blogs.Michael E. Kraut, Kraut Law Group
I highly recommend Justia to lawyers seeking strong, cost-effective support for their web marketing.Ken Shigley, Shigley Law, LLC
I have been a happy Justia client since 2008. Thanks to their expertise in legal marketing, my Chicago law firm stands out in this competitive market.Robert D. Kreisman, Kreisman Law Offices
Justia has always exceeded my expectations. Their immense search and legal marketing expertise have helped me grow my business into what it is today.Stephen Bilkis, Stephen Bilkis & Associates
Justia shares our firm's focus on results, and their performance-driven model has helped us to generate new business through our web properties.Carol James, Jeffer Mangels Butler & Mitchell LLP
Justia Onward Legal Marketing & Tech Blog
Our blog covers new developments and best practices in online legal marketing. We evaluate new tools and provide tips on innovative ways you can promote your practice.
If you want to start targeting local consumers and boosting your local visibility online, your business listing must be properly optimized with up to...
Justia is a Yext Certified Partner. Yext is a data management platform that streamlines business data distribution across the Internet’s most important directories. With Yext, you can manage your local business information on Google, Apple Maps, Bing, Facebook, Yelp, and 100+ other online sources from a single point of entry. As a Certified Partner, we receive product training and dedicated support from Yext, ensuring we can effectively manage your local business information through different sources.
Work With the Best
We truly care about the success of our clients. We provide a free telephone consultation to review your current marketing campaigns and discuss how we can improve your marketing ROI by strengthening your branding and online visibility.
Complete the contact form or call us at (888) 587-8421 to schedule your free consultation.
