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Agencies: How will you achieve data-backed personalization without cookies? Take this survey and we’ll send you a $5 Amazon gift card. Sponsored by Resonate.https://buff.ly/3BC1tns 

Influencer marketing is growing thanks to tools that match the right influencer with the brand, and improved activation options to get closer to the bottom of the purchasing funnel. @michaelburgi has that and more in this Digiday+ Media Buying Briefing.https://buff.ly/35djpsL 

Running fewer ads can improve users’ experiences, but that’s not enough. Ads need to be intentional and well-executed. Sponsored by @WarnerMedia.https://buff.ly/3svZfSA 

Online commerce platforms are implementing safeguards to foster trustworthy shopping experiences and build loyalty. Sponsored by @Meta.https://buff.ly/3rXY5yQ 

Google’s quest to find a way forward for targeted advertising in a more privacy-centric world continues unabashed, despite its many (and vocal) detractors. @ronan_shields and @petersontee have the story.https://buff.ly/3sV343V 

Roblox had an average of 49.5 million daily active users in Q4 2021, a 33 percent increase year-over-year. This rise in user activity has brands interested — but it might be a challenge for inexperienced ones to navigate the available options.https://buff.ly/3LSsVCv 

In the fourth quarter of 2021, Roku reached 60.1 million active accounts. However, its growth rate has slipped as supply-chain challenges continue to hit its hardware sales.https://buff.ly/3JwVpPY 

What you should know now that Google is bringing its Privacy Sandbox to Android.https://buff.ly/3JDDG9w 

Shapermint, the direct-to-consumer shapewear brand founded in 2018, is expanding its social media presence, upping its ad spend on Pinterest and TikTok.https://buff.ly/3v4aTXJ 

In this week’s Digiday+ Media Briefing, we look at how Gannett, Salon, The Atlantic and The Daily Beast are tweaking their subscriber acquisition tactics.https://buff.ly/3s1B6o8 

Here's why Disney tapped a former theme park executive to lead its metaverse strategy.https://buff.ly/3v4aZi3 

Future began tests to shut down AMP versions of several sites including Guitar Player, Live Science and Digital Camera World last year.https://buff.ly/3gXYuwo 

Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch.https://buff.ly/3h31tU1 

Last month, Twitch’s global vp of trust and safety Angela Hession penned an open letter acknowledging the presence of hate raids on the platform, and listing policy changes that Twitch has created to protect its community from targeted harassment.https://buff.ly/3v5uzux 

This week's Digiday+ Future of TV Briefing looks at how publishers are focusing on brand sponsors and their own streaming properties to make up for a further diminished short-form buying market.https://buff.ly/3gYMx9w 

The BBC wants the U.S. to produce more analysis, data journalism, original investigations and live coverage.https://buff.ly/34RpjzF 

BuzzFeed Studios head, Rich Reid, discusses how involved the company has become in building out its new film and television projects.https://buff.ly/3gWtTPH 

80% of publishers don't see a big future for their businesses in the metaverse.https://buff.ly/3BwtooY 

Originally a newspaper reporter, @KelleyLCarter hosts two podcasts, has won an Emmy, and has production company with fellow journalist @jemelehill. More in this week's Digiday Podcast.https://buff.ly/3BxTM1H