The PPC aspect of our marketing has been dialed in because of the qualified account managers who have been a joy to work with and build my law firm with. I would absolutely recommend Justia to anyone.Brian Bradford, Cook, Bradford & Levy, LLC
I recently hired Justia to manage a Google Ads campaign and my firm immediately noticed an increase in volume of potential clients. I was able to turn a number of leads into high value cases with the help of Justia!Attorney Michael Smith, The Mass Injury Group
My firm has seen a surge in business since beginning PPC with Justia a few months ago. I am therefore very pleased with this team!!Mark Lowry, Lowry Legal, LLC
Boost Your Leads with Justia Amplify - PPC Management
Justia delivers premium marketing solutions to lawyers seeking to expand their online marketing reach. Justia is proud to be a Google Partner, a distinction obtained by companies that have accomplished higher level qualifications in areas like performance, ad spend, and related certifications. This partnership helps us maximize client success and drive law firm growth for our clients by leveraging PPC campaigns. We focus exclusively on law firms. Simply put, we know what works to get you more leads and clients..
Our Google-certified, skilled marketing professionals provide campaign setup, consulting, and management services for Google Ads, & Microsoft Advertising (PPC), and Google's Local Services Ads (LSAs). All of our PPC Management services are designed to optimize your cost per click (CPC), conversion rate, and return on investment (ROI).
Our Approach
PPC advertising is not a "one-size-fits-all". To ensure the optimal pay-per-click strategy for you, our program specifications are variable based on your firm's specific needs. There are several inputs required for putting together the campaigns, such as your goals and your target locations/practice areas. If you are already running Google Ads and need us to take over, we will take all of the necessary steps to make for a smooth transition.
Pay Per Click (PPC) Advertising
Paid search for attorneys on Google and Bing is extremely competitive, but for very good reason! As the SERP (search engine results page) continues to become more and more top-heavy with paid ads, PPC advertising is one of the best ways to capture new clients online. In recent years, the number of paid ads relative to organic results on the SERP has dramatically increased. Combined with the fact that most traffic now comes from mobile devices (and much smaller screens), organic visibility has decreased for many law firms. Thus, a diversified marketing strategy, including PPC, is critical for long-term success.
Justia provides both Google Ads and Microsoft Advertising (formerly Bing Ads PPC) setup and management.
Advertising purchased from Google appears in its search results, while Microsoft Advertising powers the ads in Bing search results. While Bing
attracts a smaller audience than Google, Microsoft Advertising still offers effective marketing opportunities.
Keyword Selection & Ad Copy
Law firms can target their ads using specific keywords and phrases in Google Ads and Bing Ads. At Justia, we help our clients develop a set of keywords and phrases that best reflect their practice and the localities they serve. Negative keywords are just as important as they help to prevent irrelevant traffic and clicks.
We also help our clients craft effective ad copy and optimize ad extensions for increased contacts and conversions. Optimization of ads and extensions can also result in a higher click-through-rate (CTR) and an increased overall quality score.
Precision Targeting
Targeting your ads to the correct audiences and locations is one of the most crucial aspects of running a successful campaign. We can target by location, device, age, gender, and other demographic attributes. In addition, ads can be scheduled to run on certain days of the week or within certain hours of the day.
Focused Locality Settings
Attorneys and law firms can target their advertisements towards potential clients in a particular geographical area or to people who are looking for information in a specific location. To maximize your campaign’s effectiveness, you will likely want to have one or more focused location targets to attract local clients.
Click Fraud Detection & Prevention
No lawyer wants to pay for spam clicks from bots or others on their PPC ads. At Justia, we make the most of your budget. We will monitor your clicks with advanced machine learning algorithms, which will separate real potential clients from fraudulent clickers and bots that look to deplete your budget. The algorithm digests hundreds of fraud signals and knows how to accurately differentiate innocent clicks from click fraud.
Call Tracking Integration
As part of Justia Amplify PPC Management, we provide complimentary call tracking, allowing you to see which ad, campaign, or keyword led to a potential client's phone call. The ability to track calls takes the guesswork out of attributing a call to a particular advertising campaign.
Customized Landing Pages
Optimizing each landing page’s content and layout increases client contact conversions and maximizes the value of the clicks. Conversion rates on PPC ads increase when the landing pages are customized to the ad copy and designed to make it easy for visitors to contact the law firm. The more relevant these pages are to the search query, the more likely they are to capture the conversion. We create the PPC campaigns so that each ad group leads to a relevant landing page, thereby increasing the likelihood of visitors contacting the law firm.
Google's Local Services Ads (LSAs)
Local Services Ads remain the newest way for law firms to reach potential clients. LSAs are sponsored listings that appear at the very top of a search engine results page (SERP). The listings allow potential clients to call or message you right away. Unlike Google Ads, which charges by click engagement (pay-per-click), with LSAs, you only pay for leads (pay-per-lead) related to your business and service offerings.
There are many benefits of LSAs — increased exposure and the ability to connect with potential clients at the very moment they are looking for your services. Our Search Engine Marketing professionals will set up and manage your LSAs.
Google Partner
Justia is proud to be a Google Partner. Our Google-certified marketing professionals are known for maximizing client success by leveraging our digital marketing expertise to drive growth through our clients' PPC ad campaigns. Each day, our team diligently utilizes industry best practices learned through this Google partnership to help our law firm clients achieve their goals.
Search Advertising
Video Advertising
Display Advertising
Google Analytics IQ
My firm has seen a surge in business since beginning PPC with Justia a few months ago. I am therefore very pleased with this team!!Mark Lowry, Lowry Legal, LLC
I recently hired Justia to manage a Google Ads campaign and my firm immediately noticed an increase in volume of potential clients. I was able to turn a number of leads into high value cases with the help of Justia!Attorney Michael Smith, The Mass Injury Group
The PPC aspect of our marketing has been dialed in because of the qualified account managers who have been a joy to work with and build my law firm with. I would absolutely recommend Justia to anyone.Brian Bradford, Cook, Bradford & Levy, LLC
Justia Onward Legal Marketing & Tech Blog
Our blog covers new developments and best practices in online legal marketing. We evaluate new tools and provide tips on innovative ways you can promote your practice.
Google will soon ramp up its enforcement of rules requiring LSA providers to submit documentation of any DBAs under which they are advertising. Check...
We truly care about the success of our clients. We provide a free telephone consultation to review your current marketing campaigns and discuss how we can improve your marketing ROI by strengthening your branding and online visibility.
Complete the contact form or call us at (888) 587-8421 to schedule your free consultation.
