Research

HTA’s Tourism Research Division continuously provides insightful information benefitting businesses and individuals who rely on having timely, accurate and comprehensive data about Hawaii tourism for their own usage.

Research data provided by HTA is utilized by tourism industry partners as knowledge to improve products and experiences, enhance marketing and brand strategies, and help compete against other destinations.

HTA issues the Hawaii Hotel Performance Report and Visitor Statistics Report each month, the Airline Seat Outlook Report and Hawaii Timeshare Quarterly Report each quarter, and the Visitor Plant Inventory, Visitor Satisfaction and Activities Report, and Resident Sentiment Study on an annual basis.