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Promote your business or service in the local news section of the Los Angeles Times and online at latimes.com
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Ideal For
Professional Services, retail and small business
Price
Starting at $204.00
What you get
For Print Only, your ad will appear in the California section
- Publishes Daily in Black & white with multiple sizes, designs and photo options available
For Print + Online, you get all of the above plus online placement on latimes.com
- Online ad on latimes.com with business, news and sports content on latimes.com
- Choice of two impressions tiers 100,000 impressions over 3 days or 150,000 over 7 days
- Ad will be posted 4 days after ad submission
- Two sizes available: Cube (300x250 pixels) or Leaderboard (728x90 pixels)
- Populate content and images in one of our predesigned templates or upload your own ad material
- Ad will be clickable, driving traffic to your website
- Multiple designs with photo options available
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Sample Print Ad
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Sample Cube Ad
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Sample Banner Ad
Deadlines
Print Deadlines vary by the day of the week. The calendar used for scheduling your print ad will only display start dates that are not past deadline. Online ads will be posted 4 days after ad submission. The print ad deadlines are as follows:
| To see Ad on... | Submit By |
| Sunday | Thursday 10AM |
| Monday | Friday 10AM |
| Tuesday | Sunday 10PM |
| Wednesday | Monday 1PM |
| Thursday | Tuesday 1PM |
| Friday | Wednesday 1PM |
| Saturday | Thursday 1PM |
Political, Advocacy and Cannabis Advertising
These rates do not apply to Political, Advocacy or Cannabis advertising. These categories have earlier deadlines and a review process.
Contact our advertising team at (213) 237-7499 for information and to place your ad.
Political: Ad with the dominant message or purpose the election or defeat of a candidate or a proposition for public office.
Advocacy: An ad that comments about a public or controversial issue.
Cannabis: An ad that has cannabis references, imagery or information.
About Online Advertising
What is an impression?
- An impression is when the ad is displayed on the page whether the ad is clicked or not. A single web page may contain multiple ads. In such cases, a single page view would result in one impression for each ad displayed.
What is a page view?
- An individual viewing of a web page by a user, often counted when measuring a web site's popularity
Where will I see my ads?
- The impressions are tracked and audited. We can send a report that shows the number of impressions for your ad.
What is LA DMA?
- LA DMA is defined as the Los Angeles Designated Market Area. It covers all of Los Angeles, Riverside, Ventura, Orange and San Bernardino Counties on latimes.com webpage views.
Size
For Print Ads, multiple sizes, designs and photo options available.
For Online, Cube (300x250 pixels) and Leaderboard (728x90 pixels) sizes available.
Reach
Full Run or zoned distribution
DESIRABLE ONLINE USERS
- 61% of users are age 25-54
- 70% are home owners
- 23% have portfolios valued at $100K+
- Median HHI of $85,000
MONTHLY TRAFFIC
- Unique Visitors: 17 million
- Page Views: 158 million
Los Angeles Times
Los Angeles Times
Reach details
#1 news platform in Southern California, delivering a larger audience than any local newspapers, websites, TV and radio stations.
Westside / Central / South Bay
Reach details
Westside / Central / South Bay
- Daily Average Circulation: 428,530
Source: Scarborough Research, Los Angeles, 2016 R1.
To see a detailed map, click here (PDF).
Full Run
Reach details
Full Run
Circulation
- 358,000
Demos:
- Male – 54%
- Female – 46%
- Median HHI: $ 83,000
- 88% more likely to have a household income $250K
- 1 of 3 readers with HHI $100K+
- 74% are college educated
- 2.5x more likely to own a home valued $1MM+
Sources: Circulation: Q3 2019 AAM Quarterly report, Demos: Scarborough LA 2019 R2
To see a detailed map, click here.
Orange County / Inland Empire / Southeast
Reach details
Orange County / Inland Empire / Southeast
- Daily Average Circulation (Monday to Wednesday): 132,000
Source: AAM March 2014 Audit Report, Mon-Wed avg circulation, print only.
To see a detailed map, click here.
San Fernando Valley / Ventura / San Gabriel
Reach details
San Fernando Valley / Ventura / San Gabriel
- Daily Average Circulation (Monday to Wednesday): 122,000
Source: AAM March 2014 Audit Report, Mon-Wed avg circulation, print only.
To see a detailed map, click here.
Latimes.com
latimes.com is a national powerhouse, attracting over 87 million monthly unique visitors and generating over 180 million monthly page views. We reach more visitors than top news sites: BBC, VOX, Bloomberg, Reuters, Time, U.S. News and more.
Source: Google Analytics, March 2020
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