The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most.
‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger
The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most.
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DIGIDAY+ RESEARCH
Member Exclusive
Digiday+ Research: Publishers’ post-cookie plans are set… but they’re still worried about what’s next
After ten months of executing their gameplans, publishers' confidence in their ability to target and measure ads has not improved.
Member Exclusive
Digiday+ Research: Publishers’ post-cookie plans are set… but they’re still worried about what’s next
After ten months of executing their gameplans, publishers' confidence in their ability to target and measure ads has not improved.
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Member ExclusiveDigiday+ Research: The future of agency work is remote(ish)
Media
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‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger - TikTok creates a measurement training program for media agencies, Horizon Media, GroupM and VaynerX sign up
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Member ExclusiveDigiday+ Research: Publishers’ post-cookie plans are set… but they’re still worried about what’s next
- Why Yang Adija gamified NFTs to encourage Turner Sports’ audience to embrace the blockchain
- How TheStreet’s new editor-in-chief Sara Silverstein will oversee a growing staff to bring in more free readers
Marketing
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‘We need to get past talking about pronouns in bathrooms’: How Publicis Groupe is making a more gender-inclusive workplaceAs the marketing and advertising industry thinks about the future of work, agency holding company Publicis is looking to make the future wor...
- ‘Joining a consultive team to the leadership’: Why a leading esports organization is inviting its players to become investors
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Member ExclusiveMarketing Briefing: Here are the trends marketers and agency execs are thinking about going into 2022
- ‘No matter what game it is, people come to Twitter to talk about it’: A Q&A with Rishi Chadha, Twitter’s head of gaming content partnerships
- Sources: MediaMath is exploring a sale, Magnite and PE are among potential acquirers
Future of TV
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Member ExclusiveFuture of TV Briefing: In 2021, TV, streaming and video productions returned to business as usual and became unusually busyThe Future of TV Briefing this week looks at how TV and digital video producers have settled into a new normal in 2021.
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Member ExclusiveFuture of TV Briefing: Connected TV has a consent management challenge
- Ad-supported streaming services assess how many ads to show viewers
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Member ExclusiveFuture of TV Briefing: How the creator economy’s power balance has shifted since the era of multichannel networks
- How publishers like ESPN are assessing their TikTok videos’ performance
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Why pet brand Bark is partnering with REI
Pet goods brand Bark added REI as its latest retailer partner this month, courting active-minded consumers and their canines. According to Bark's chief commercial officer Suzanne McDonnell, the brand views its retailers as "partners" -- curating specific exclusives for them. Stores, meanwhile, serve as "unique" experiences for consumers who formerly accessed the brand's products online or through subscription.
Startups
Why pet brand Bark is partnering with REI
Pet goods brand Bark added REI as its latest retailer partner this month, courting active-minded consumers and their canines. According to Bark's chief commercial officer Suzanne McDonnell, the brand views its retailers as "partners" -- curating specific exclusives for them. Stores, meanwhile, serve as "unique" experiences for consumers who formerly accessed the brand's products online or through subscription.
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First Aid Beauty crafts a song just for TikTok, underscoring sonic identity as next branding opportunity
Sonic identities are at their simplest a translation of a brand’s identity into audio. Think" the classic sound of an Apple Mac starting up or, in the case of beauty, the iconic “Maybe it’s Maybelline” tagline as spoken in commercials.
Beauty
First Aid Beauty crafts a song just for TikTok, underscoring sonic identity as next branding opportunity
Sonic identities are at their simplest a translation of a brand’s identity into audio. Think" the classic sound of an Apple Mac starting up or, in the case of beauty, the iconic “Maybe it’s Maybelline” tagline as spoken in commercials.