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Digiday+ Research: Publishers’ post-cookie plans are set… but they’re still worried about what’s nexthttps://buff.ly/3m6ua5s
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Marketing Briefing: Here are the trends marketers and agency execs are thinking about going into 2022https://buff.ly/3DVjw7Z
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We’re excited to welcome Meghan Carty to the Digiday team as a senior editor. Meghan is based in NYC and has worked for us prior as a freelance producer, and before that at Skift as a research analyst, focusing on travel industry trends and tech. Welcome, Meghanpic.twitter.com/CWvxLyq01P
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Why Yang Adija gamified NFTs to encourage Turner Sports’ audience to embrace the blockchainhttps://buff.ly/3GHItp1
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TikTok creates a measurement training program for media agencies, Horizon Media, GroupM and VaynerX sign uphttps://buff.ly/3EVIGEG
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Download this new report busting many of the myths associated with purchasing via mid-sized CTV and OTT publishers. Sponsored by PubMatic.https://buff.ly/3DSpF4M
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‘No matter what game it is, people come to Twitter to talk about it’: A Q&A with Rishi Chadha, Twitter’s head of gaming content partnershipshttps://buff.ly/3sd7x34
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We’re excited to welcome Tara Weiss to the team as a senior reporter for
@worklife_news. Tara comes from AdWeek where she covered performance marketing, and has previously covered future of work trends long before the start of the pandemic. Welcome, Tarapic.twitter.com/XWYvyFJtLGThanks. Twitter will use this to make your timeline better. UndoUndo -
Sources: MediaMath is exploring a sale, Magnite and PE are among potential acquirershttps://buff.ly/3EYtMh4
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Marketing teams are diversifying their approaches to CTV measurement, improving transparency across screens, devices and audiences. Sponsored by Yahoo.https://buff.ly/3FM2Cdc
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In this report, take a closer look at artificial intelligence, how it is impacting the advertising industry so far — and how it is poised to do so in the future. Sponsored by Salesforce.https://buff.ly/3IZkOCC
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How TheStreet’s new editor-in-chief Sara Silverstein will oversee a growing staff to bring in more free readershttps://buff.ly/31LERUo
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Marketers are putting a lens on the full picture of how audiences are engaging with their brand, helping to avoid siloed approaches to TV advertising. Sponsored by Wpromote.https://buff.ly/3rW9BN0
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Media Buying Briefing: Brand safety in digital audio (especially podcasting) gets ‘more surgical’https://buff.ly/3GFjEKk
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Download this guide to learn how Ebner Media Group transformed nearly 90 email newsletters to serve ads in real time. Sponsored by Passendo.https://buff.ly/3m0mTnR
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How Duolingo is using its ‘unhinged content’ with Duo the Owl to make people laugh on TikTokhttps://buff.ly/3oOgKge
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Guide: Marketers are anticipating these wellness-focused New Year’s resolutions as they seek to tailor campaign messaging to customers’ goals in 2022. Sponsored by Healthline Media.https://buff.ly/303rfml
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Media Briefing: Publishers are tapping internal first-party data ‘influencers’ to rally their broader organizationshttps://buff.ly/3lPxBNI
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Digiday+ Research: A majority of publishers don’t want to go back to full-time office workhttps://buff.ly/3lIfrxk
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‘It’s too early to sell’: Why Axios is set on investing in internal growth, versus pursuing M&A in 2022https://buff.ly/3y3R2rl
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