Michael Bürgi

Marketing on TikTok

TikTok creates a measurement training program for media agencies, Horizon Media, GroupM and VaynerX sign up

by Michael Bürgi
Member Exclusive

Media Buying Briefing: Brand safety in digital audio (especially podcasting) gets ‘more surgical’

by Michael Bürgi
Evolving Agencies

Horizon Media sells minority stake to two investment firms to fuel further digital, international growth

by Michael Bürgi
Strategizing for the Future

‘Catalyst for growth’: GroupM’s Brian Wieser bumps up his 2021 and 2022 global and U.S. ad forecasts

by Michael Bürgi
Member Exclusive

Media Buying Briefing: ‘There’s a real strain’ on media agencies as they try to staff up after mediapalooza gains

by Michael Bürgi
Evolving Agencies

‘Push back with brilliance’: Jared Belsky explains Acadia’s approach to acquiring other agencies and recruiting clients

by Michael Bürgi
Brands in Culture

‘It requires more scrappy thinking’: How cannabis brand Charlotte’s Web approaches media buying and execution

by Michael Bürgi
Member Exclusive

Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray

by Michael Bürgi
Member Exclusive

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands

by Michael Bürgi
Evolving Agencies

‘Get their voice out there’: How one agency entrepreneur created opportunities for other women and people of color

by Michael Bürgi
Evolving Agencies

Why proper use of contextual targeting needs to focus on mindset more than metadata, report

by Michael Bürgi
Member Exclusive

Media Buying Briefing: How buyers see Q4 scatter activity affecting 2022 spending across TV and digital

by Michael Bürgi
Evolving Agencies

As a global media consultancy enters the U.S., an American agency network expands its overseas presence

by Michael Bürgi

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