In May and June 2013 quantitative market research was conducted separately with individuals from consumers, health professionals and industry to inform the TGA about the best approach to communication and education activities.

This research involved online and telephone surveys with:

• consumers - 759 participants across a range of ages and locations to be representative of the Australian population
• health professionals - 100 participants consisting of general practitioners, specialists, practice managers, nurses, midwives, pharmacists, and allied and complementary health practitioners
• industry - 125 participants consisting of a mix of owners, employees, consultants, lobbyists and other members of the regulated industry.