Apparently one of the brand's more popular limited-edition flavors, Flamin' Hot Dill Pickle was first introduced earlier this year as part of a music-inspired run of flavors.
The arrival of the spicy, tangy flavor also brings with it a sneak peek of Lay's new packaging design which features a scattering of potato chips and ingredients rather than the previous front-and-center grouping. There are also a flame design at the edges but I'm guessing that's only meant to apply to other Lay's Flamin' Hot varieties.
They come in 7.75-oz bags for a suggested price of $3.49 per bag.
Photo via Lay's.