It seems a missed opportunity to call it the "Bacon Prince" if you ask me.
The new sandwich features two flame-grilled beef patties, thick-cut bacon, two slices of American cheese, ketchup, and mayo on a toasted sesame seed bun. It includes the same ingredients as the Bacon King but in smaller portions with smaller patties and a smaller bun.
The price at my local Burger King for the sandwich is still fairly pricey at $4.49 (compared to $5.99 for the Bacon King) considering that the similar Bacon Double Cheeseburger is $2.29.
Photo via Burger King.