The new, seasonal item is a variant of the brand's cinnamon rolls and features pumpkin puree baked into the dough with cinnamon and pumpkin pie spice and comes swirled with cream cheese filling. Vanilla icing is included to drizzle on top.
You can find the autumn treat in the frozen section of participating retailers nationwide through November 1, 2019, while supplies last (which means you'll have to buy them early if you're hoping to serve some around the Thanksgiving table).
While they're not yet listed on the Sister Schubert's website, you might try your luck with their product locator if you're hoping to try these.
Photo via Sister Schubert's.