Glenfiddich Single Malt Scotch Whisky introduces the Glenfiddich #Richest25: a bold new body of work that breaks from the conventions of a traditional rich list. The inaugural list of honorees have earned a range of riches that reimagines wealth’s true meaning, whether it’s through impact on community, staying true to their personal values or finding a personally fulfilling career. This list is inspired by a landmark study commissioned by Glenfiddich that uncovered a collective illusion permeating American society: individuals’ personal definitions of professional success — and how those same individuals believe most people in society define professional success — are fundamentally misaligned.