Apple India e-store a sellout within a year of its launch

When Apple launched its company-owned ecommerce store in India a year back, the industry had almost written it off saying it is unlikely to match the discounts top ecommerce platforms such as Amazon and Flipkart offer on iPhones and iPads. However, the iPhone maker seems to have cracked the hyper-competitive discount-laden Indian ecommerce market with its India online store accounting for around 4% of its total sales volume as of June quarter,