How can executives use something that is perceived to destroy careers — failure — to fuel future success? Author of Chasing Failure: How Falling Short Sets You Up for Success, Ryan Leak, provides insight in this article, the seventh in a series on how marketers can reframe failure.

The purpose of business is to create a customer. There are two—and only two—basic functions: marketing and innovation. Executives NOW understand that businesses need to digitally transform to meet the discerning, shifting expectations of digital-first customers.

Organizations often suffer from gaps in perception, and many of these impact their ability to improve both the customer and employee experience. New research has uncovered a new one that afflicts product and web teams.

Given the history of the pandemic, the Delta variant’s risk to business is a simple concept to understand and, for corporate boards, there’s a simple way to respond.

One of the hot topics in marketing right now is brand purpose. Lynne Biggar, EVP and Global CMO of Visa provides terrific insight on why having a brand purpose matters and how to think about developing one.

The future is distributed or hybrid work, and rather than damaging productivity, it will improve it. If you can’t understand this, you’ll be left out of the future.

Employer branding is emerging as a new area of interest. However, firms are struggling to figure out how to structure and integrate marketing (branding) with HR (talent management). This article provides expert insight on how to integrate the two.

Meet Ravi Kumar, President of Infosys. He's widely regarded as a thought leader in the Future of Work, so much so that CEOs, politicians, and leaders from across the public and private sectors regularly reach out to him for his insights and guidance on the topic.

Second, I felt that the stories being written about GE were incomplete and at times, wrong and hurtful to a lot of people, not just to me.

On June 2, Apple announced that from September, its employees should return to working from its offices. In response to that, several thousand employees have signed a letter of protest pointing out that they were not consulted, and insisting they be allowed to continue working from home...