Furniture
Healthcare
Travel
Banking and Finance
Our Client Partners
automotive
Accelerating Sales for Auto Dealers
Let us prove it to you.
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Unique audience, strategic digital, consultative marketing,
dedicated creative, local content sponsorship and more.
Find out how you can boost your business by working with
the largest media company in Miami.
We are
In Uncompromising Pursuit of Your Success
Our Portfolio
Social
Display
Development
Creative
PPC
Video
Reporting
Reputation
Our Capabilities
Journalism Recognized with 54 Pulitzer Prizes
Trusted by our Readers
Premium Brand-Safe Environment for Partners
McClatchy helps people and communities thrive. Deeply committed to the role of local journalism, McClatchy delivers news and information essential to enhancing life and improving community.
Uniquely Authentic
Everyday McClatchy Informs, Strengthens, and Inspires our Communities
Video Views
35m
Page Views
288m
Unique Visitors PER MONTH
6.3M
McClatchy Monthly Digital Traffic
Healthcare
The Best Medicine for Healthcare Marketing
“The team has taken our international digital marketing to new heights and boosted our website visits exponentially. Their partnership has truly been a game changer.”
Kelly Clark, Director of Communications, Bradenton Area Convention and Visitors Bureau (CVB)
A strong strategic presence makes followers become enthusiastic brand advocates.
Digital ads with seamless viewability, extensive reach and advanced targeting.
A digital development team that combines marketing savvy and technical expertise.
From ad design to video, we get your brand noticed with creative that sings – and sells.
We build custom multi-platform campaigns that use SEM to drive maximum site visits.
Stop viewers in their tracks, and make your brand more engaging than ever.
Intensive data analysis lets us continually adjust our strategies to optimize your results.
We provide 360-degree management so you always put your best face forward.
furniture
Got Room for Growth? We’ll Furnish It
travel
Make Your Travel Business Go Far
banking and finance
Results You Can Bank on, Every Time
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automotive
MIAMI
CONTACT US TODAY
AUDIENCE
DIGITAL
SERVICES
SERVICES
DIGITAL
AUDIENCE
CONTACT US TODAY
AUDIENCE
AUDIENCE
CAPABILITIES
CAPABILITIES
SERVICES
SERVICES
PODCASTS
Our journalists are committed to growing our reach on every platform. Podcast sponsorships provide a unique way to reach a highly engaged audience with short audio ads at the beginning or in the middle of our exclusive content.
SPORTS
APPS
Align your brand with our award-winning sports writers. The Star takes tremendous pride in its sports coverage. Our niche sports apps house our in-depth analysis of Kansas City’s professional and collegiate teams. Our apps get great traffic and have a high level of user engagement.
Download PDF | Watch Video
SOCIAL
MEDIA
Our social media audience is growing every day, and our channels are a great place for exclusive brand partnerships. Our Facebook Live broadcasts provide an excellent opportunity to align your brand with users who want to stay up-to-date on local politics, sports, music and more.
PRINT
Reach more than 935,000 readers each week by advertising in The Miami Herald and El Nuevo Herald – the home of exceptional local and regional journalism.
We have a variety of creative ways to get the attention of our engaged customers through print including wraps, strips, notes and custom ad shapes.
View our print advertising specs.
DIGITAL
The Miami Herald and El Nuevo Herald receive more than 18.3M unique visitors monthly across our web properties. When combined with McClatchy's nationwide network of other news sites, we can effectively and efficiently deliver your message to the most desirable audience segments at scale both locally and beyond.
View our digital advertising specs.
DIGITAL
PRINT
SOCIAL MEDIA
NEWSLETTERS
PODCASTS
AudIENCE
CONTACT US
MEDIA KIT
AUDIENCE
AUDIENCE
CAPABILITIES
DIGITAL
SERVICES
SERVICES
CONTACT US TODAY
Let us prove it to you.
CONTACT US TODAY
NEWSLETTERS
From breaking news to politics and culture to the best sports coverage in the region, The Miami Herald delivers multiple must-read emails into tens of thousands of inboxes every day. You message can be part of what we provide to our sophisticated, opted-in readership.
SPORTS
APPS
Align your brand with our award-winning sports writers. The Star takes tremendous pride in its sports coverage. Our niche sports apps house our in-depth analysis of Kansas City’s professional and collegiate teams. Our apps get great traffic and have a high level of user engagement.
Download PDF | Watch Video
EVENTS
The Miami Herald’s event marketing team can provide targeted, turnkey, cost-effective event marketing programs to help you reach new customers, strengthen your relationship with existing customers and communicate your message in a way that really makes an impact.
EVENTS
C5
From nightlife to music to the best eats and real estate deals in town, informed millenials in and around Charlotte know there's only one place to get the scoop about what's going on: CharlotteFive. Contact us to find out how you can get in front of this active, motivated audience of nearly 30,000 daily newsletter subscribers and over 100,000 followers across combined social media channels.
BOOK A FREE
CONSULTATION NOW
BOOK A FREE
CONSULTATION NOW
AUTOMOTIVE
more likely than the average adult to spend $45K+ on a new or leased vehicle
99%
plan to buy or lease a vehicle
5.9m
higher planned average vehicle price compared to U.S. adults
Source: Scarborough USA+ Rel. 2, 2018; DFP
11%
McClatchy Digital Audience: Automotive
CONTACT US
Let’s hit the road together.
Accelerating Sales for Auto Dealers
At McClatchy, we partner with auto dealerships nationwide. Our automotive marketing specialists offer in-depth analysis of local markets, data-driven consumer insights, customized reporting and more. Whether you want to promote seasonal incentives or generate more leads, we can develop a strategy to take your business further than you ever imagined.
view case study
Take a look at some of our successful automotive partnerships:
Mercedes-Benz of Fayetteville
Frontier Ford
Tim Short Auto Group
Full tilt sales with pinpointed PPC & Display Targeting
Leverage deep knowledge of
local buyer trends and competitors
high-touch optimizations
view case study
view case study
view case study
view case study
view case study
view our portfolio
view our portfolio
CONTACT US
Let us prove it to you.
Healthcare
more likely than average ADULT to have private insurance
(HMO, PPO & POS)
26%
have health insurance
92%
Source: Scarborough USA+ Rel. 2, 2018; DFP
Find out how our work for a healthcare client drove high call volume:
McClatchy Digital Audience: Healthcare
CONTACT US
Start getting better – with McClatchy.
The Best Medicine for Healthcare Marketing
Does your advertising strategy need a shot in the arm? McClatchy has extensive experience in healthcare marketing, from local medical practices and hospital networks to nationwide Medicare plans and everything in between. In an ever-changing healthcare landscape, we can help you target your market with precision and keep your brand top-of-mind for consumers and businesses in the market for quality care.
McClatchy’s Monthly U.S. Digital Audience
Families with kids
12.9m
Medicare age 65+
7.9m
view case study
view case study
Tri-Cities Cancer Center
IMPROVING ENGAGEMENT FOR A HEALTHIER COMMUNITY
view our portfolio
view our portfolio
view our portfolio
view our portfolio
CONTACT US
Furniture
CONTACT US
Pull up a chair and let’s talk.
Got room for growth? We’ll furnish it.
In the competitive home furnishings business, you need an edge. At McClatchy, we can design a powerful, 360-degree marketing strategy that will help you get ahead. We analyze your business, research your market, deploy a variety of digital tactics, and continually adjust to make sure you’re hitting your goals. All while giving you the kind of client care that will make you feel right at home.
Here’s a sample of our methodology for one of our furniture advertisers:
TBD
Ut enim ad minim veniam, quis nostrud exercitation
view case study
view case study
McClatchy Digital Audience: Furniture
Source: Scarborough USA+ Rel. 2, 2018; DFP
McClatchy’s Monthly U.S. Digital Audience
more likely than average ADULT to spend $3,000 or more on furniture
40%
New Movers
7.7m
Furniture Buyers
8.5m
view our portfolio
view our portfolio
CONTACT US
view our portfolio
view our portfolio
Banking and Finance
of adults that engage with McClatchy’s websites have investments
71%
Source: Scarborough USA+ Rel. 2, 2018; DFP
See how this bank client got a huge increase in conversion rate:
McClatchy Digital Audience:
Banking and Finance
CONTACT US
Invest in your success.
Results you can bank on, every time.
With a host of competitors in banking and finance, how does your company stand out? Our digital marketing experts have the solutions you need, no matter what your product or service. We’ll assess your market conditions, understand your goals, define a strategy and make it happen. With every campaign, we refine our tactics to ensure you get the best return on investment – right on the money.
McClatchy’s Monthly U.S. Digital Audience
Have a net worth of $1 Million+
4.3m
Plan to switch banks
2m
view case study
view case study
Community Trust Bank
Banking on a better future with cutting-edge digital tactics
view our portfolio
view our portfolio
CONTACT US
view our portfolio
view our portfolio
Pull up a chair and let’s talk.
travel
CONTACT US
Start your journey.
Make your travel business go far.
If you’re in the travel and hospitality industry, seasonality, economics, demographics and other factors can be tricky. At McClatchy, we help CVBs, airlines, cruise lines, resorts and other travel-related businesses take advantage of their assets to drive sales and occupancy rates. Bring us your challenges. We’ll help you reach your destination.
view our portfolio
view our portfolio
See how this travel client saw a double-digit increase in video completion rate:
Bradenton Area Convention and Visitors Bureau (CVB)
Leveraging layered demographic targeting to reach and educate international travelers
view case study
view case study
McClatchy Digital Audience: Travel
Plan to take vacation in next 12 months; travel past 12 months; Cruise past 3 years
Source: Scarborough USA+ Rel. 2, 2018; DFP
McClatchy’s Monthly U.S. Digital Audience
of adults plan to take a vacation
83%
International Travelers
13m
Luxury Travelers
10.3m
more likely than average ADULT to travel internationally
32%
more likely to
take a cruise
43%
Domestic Travelers
12.9m
CONTACT US
view our portfolio
view our portfolio
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1280 x 700
Name
title, organization
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1280 x 1050
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Water Deeply
Save Mart (Big Red)
Save Mart (Stop Motion)
Rhino (TBD)
Perricone MD
Miami Parks Foundation
Education Together
COTERIE by Informa
Wyndham Capital
World's Leading Cruise Lines
Scott Clark Auto Group
Work
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