Tokyo 2020 is a place where all people, and all flavors are welcome. Whether you’re an athlete, a volunteer, a fan or a first-timer, there’s a place for you to express yourself and get involved here. ↓
Show you
Belong here
MY STORY
BELONGS HERE
The Olympics is for everyone. Use the My Story Belongs Here filter on your post and tag @olympics in the video explaining why you belong here, too. (Because we all do.)
COMING SOON
MY STYLE
BELONGS HERE
Want to share your flair? We want to see it. We’ve made classic Olympic moments available across social – plus all kinds of graphics – so that you can remix every iconic second.
COMING SOONBE INSPIRED
GAMERS
BELONG HERE
Real-world Olympians will go head-to-head with high profile gamers, in the ultimate battle for virtual gold.
COMING SOON
LIVING OLYMPIC
We’re celebrating the people who embody the Olympic spirit, without ever making it to the podium. Your vote decides the winners.
COMING SOON
I BELONG HERE
I BELONG HERE
The Olympic Games are where history happens. Since 1928, Coca-Cola has been there to see records broken, dreams fulfilled, and rivalries settled. Now, it’s your time to take the podium, and show us why, at Tokyo 2020, everyone is welcome.
OUR VALUES
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EXCELLENCE
Speed. Strength. Stamina. The Olympics is a celebration of the very best that human beings can achieve, and how these achievements empower and inspire others
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FRIENDSHIP
Rival teams shaking hands after a hard fought match. An athlete helping another athlete over the finish line. The Olympics are about competition, but also about long lasting friendships that know no boundaries.
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RESPECT
No matter if you are an athlete, fan or coach, Respect is at the very heart of the Olympic Games.
INCLUSION
We’re from different nations, but we are all citizens of the world. You’ll see different flags at The Olympic Games, but the Olympic flag represents everyone.
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INTEGRITY
Achieving excellence is about more than running fast or throwing hard. It’s about having the highest standards of values and behavior, too.
