Basketball
WNBA, Google secure expansive ESPN-focused partnership
The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…
Phoenix Suns’ Gorilla signs inaugural US pro sports team mascot apparel deal
The Phoenix Suns' Gorilla has become the first professional sports mascot in the United States to secure an endorsement deal.
New Jersey Devils deal starts US charm offensive for Socios.com
Socios.com has signed its first deal with the NHL's New Jersey Devils as the fan token business is investing in a $50m US expansion plan targeting the five main sport leagues. Matthew Glendinning reports.
Bucks offering Covid-19 vaccine for fans who attend Nets game on May 2
The National Basketball Association's Milwaukee Bucks are partnering with the Milwaukee Health Department to enable fans who are 16 and older get their first dose of the Pfizer Covid-19 vaccine at Fiserv F…
NBA, Reddit secure content and ad sales partnership
The National Basketball Association and message board platform Reddit have struck a content and ad sales partnership, which includes a series of AMAs (Ask Me Anything) with NBA stars
Sale of LeBron James card matches industry record
Highly rare card of NBA superstar rises in status as coveted collector item
ESPN, Marvel partner for superhero-themed NBA telecast
ESPN and Marvel, two sister divisions within the Walt Disney Co
BeNeLeague Basketball domestic rights tender in progress with May 5 deadline
BeNeLeague Basketball, the new commercial rights-holder of Belgian and Dutch domestic basketball, is expecting bids by May 5 for media rights to the competitions under its banner.
Bezos, Drake, and 25 NBA stars lead $80m Overtime funding round
Digital sports media network Overtime has secured an $80m (€66m) Series C fundraising round led by investors including Amazon founder Jeff Bezos, Canadian musician Drake, Reddit co-founder Alexis Ohanian, a…
Nets create Crown Club premium space at Barclays Center
The National Basketball Association's Brooklyn Nets have continued their extensive revamp both on and off the court by creating the new premium courtside lounge at Barclays Center, the Crown Club
Thunder seeks new arena naming rights partner
The National Basketball Association's Oklahoma City Thunder is seeking a new arena naming rights partner after Chesapeake Energy Corp
Estate of Kobe Bryant parts ways with Nike
Late NBA superstar's widow unable to reach new deal with brand
Euroleague Basketball selects KORE Software to help drive sponsorship strategy
Euroleague Basketball has chosen KORE Software to help manage its business intelligence and sponsorship strategy
Jeep ‘to exit’ as title sponsor of French basketball’s top tier
US-based automobile manufacturer Jeep has opted to end its agreement with the Ligue Nationale de Basket in which it served as the title sponsor of its top-tier club competition the Pro A, reports L'Équipe.
Euroleague Basketball sees increased revenue opportunities from revamped EuroCup
Euroleague Basketball has agreed a new competition model for the EuroCup, which will see its second-tier competition reduced from 24 to 20 clubs
NBA legend Wade acquires Utah Jazz ownership stake
National Basketball Association superstar Dwayne Wade has joined the Utah Jazz ownership group, it has been announced
NBL names Crivelli chief operating officer as Crooks departs
Australia's National Basketball League has appointed former Melbourne United chief executive Vince Crivelli as its new chief operating officer from next season