American Football
Eric Fisher | NFL media deals show growing interdependence of league, broadcast networks
SportBusiness' US Editor looks at the National Football League's recent domestic rights renewals, and how despite a sharply enlarged focus on streaming platforms, the agreements show the league and its linear broadcast partners still need one another
NFL signs more than $110bn worth of domestic media rights deals
Set of five landmark pacts nearly double league's annual US media rights
XFL puts 2022 relaunch on hold to discuss potential CFL partnership
The Canadian Football League and XFL have entered into formal talks to "work together to identify opportunities for the leagues to collaborate, innovate, and grow the game of football
Notre Dame sitting out EA game revival until NIL rules clarified
Swarbrick, Kelly give strong support to greater player NIL rights
FCF posts strong metrics in opening weekend
League official app briefly tops sports category in Apple App Store
Sampson Yimer | US sports fans at tension point on return to live events
Last weekend’s NFL Super Bowl highlighted the tension point between the return of fans to live sporting events and the dangers inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, looks at the pros and cons, backed by the agency’s proprietary study on fan sentiment.
ProSieben to broadcast European League of Football, nets strong Super Bowl audience
German commercial broadcaster ProSieben has acquired exclusive rights to the new European League of Football gridiron football competition
Hannah Robertson | How sport can give back to our frontline workers
Hannah Robertson, senior group marketing manager at CSM Sport and Entertainment, looks at the NFL's decision to invite 7,500 vaccinated healthcare workers to Super Bowl LV and examines other sports organisations that have taken an altruistic stance during the Covid-19 pandemic
Startup FCF allows public equity investment in its teams
New indoor football league makes 3.5 per cent of each team available to fans
James Fenn | NFL and Fifa show creative bravery in times of crisis
James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.
Third time’s a charm? | Fan Controlled Football looks to succeed where XFL and AAF failed
Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.
Nickelodeon, CBS Sports “Nick-ify” NFL playoff game to reach younger audience
Nickelodeon's broadcast of the NFL wild card game between the New Orleans Saints and Chicago Bears represents the latest – and most technically-advanced – attempt yet by the NFL and its media partners to attract younger fans.
FCF strikes trio of technology partnerships
Start-up American football league continues dealmaking in advance of debut
NFL signs up OId El Paso as sponsor in UK for second year running
The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso
FCF strikes unique sponsorship with Progressive
Insurance giant to sponsor new fifth down of play in start-up football league
European League of Football announces Barcelona as eighth franchise
The European League of Football, a new competition aiming to bring gridiron football to European audiences, has announced Barcelona as the eighth and final city to sign up as a host for the first season
Sport1 expands rights deal with Germany’s American football league
German sports broadcaster Sport1 has extended and expanded an agreement with the German Football League (GFL) and will cover up to 15 games from the American football competition in 2021