Clemens Wolff January 18, 2019 Jan 18, 2019 01/18/19
Background and Problem Definition
In today’s fast-moving world, having access to up-to-date business metrics is key to making data-driven customer-centric decisions. With over 1000 daily flights servicing more than 100 cities and 42 million customers per year, JetBlue has a lot of data to crunch, answering questions such as: What is the ...
Business Problem
For a subscription service business, there are two ways to drive growth: grow the number of new customers, or increase the lifetime value from the customers that you already have by retaining more of them. Improving customer retention requires the ability to predict which subscribers are likely to cancel (referred to as churn...
Managing big cities and providing citizens public services requires municipalities to have a keen understanding of what citizens care the most about. And, as the cities we live in seek more and more to become the 'smart cities' of tomorrow, this means gathering and analyzing vast amounts of data. Data gathered from social and municipal sources...