Penske Media Acquires Major Stake In SXSW To Become Long-Term Partner In Festival
P-MRC Holdings has made a deal with South by Southwest that would make the media company a long-term partner with and shareholder of the Austin festival. P-MRC, which has acquired 50% of SXSW per WSJ, is a joint venture between Deadline parent company Penske Media Corporation and MRC.
"It has been an incredibly tough…
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