Latest in Marketing

The Tribeca Festival announced Roku CEO Anthony Wood along with Walmart CEO Doug McMillon and Procter & Gamble chief brand officer Marc Pritchard will lead Tribeca X, a day-long festival event for marketers and filmmakers on June 18. The Tribeca X Award, which celebrates the best brand and filmmaker collaborations…

EXCLUSIVE: We have learned that Anastasia Ali has been promoted to VP Marketing at Disney Studios Content and Jan Coleman has been upped to VP Global Marketing Partnerships, Promotions & Multicultural. Ali works closely with all aspects of the marketing group to develop and lead strategic marketing objectives for…

As we all know, Hollywood loves a sequel. So the town will probably be absolutely delighted to know that its oldest grill is making a comeback in early May. The venerable Musso & Frank Grill, which has seen a large number of celebrities, musicians and executives grace its twin dining areas over the years, will reopen…

One of West Hollywood’s most famous streets will be closing to traffic on weekends starting today in an effort to expand outdoor dining options. West Hollywood's Robertson Boulevard is the target of the "Out on Robertson" pilot program. The concept will allow businesses to use sidewalks, parking spaces, and private…

The US Bankruptcy Court in the Southern District of New York has approved a $2 million class-action settlement for ticket-holders to the ill-fated Fyre Festival. The disastrous April 2017 event, which promised blissful luxury and delivered tents and cheese sandwiches, was the subject of two films and widely…

An Iron Chef apparently has a soft spot for cats. Superstar chef Bobby Flay and his Maine Coon cat, Nacho, have announced a new line of cat food. They claim its focus is on providing palatable, high-quality diets for modern felines. The new line, Made by Nacho, came about after two years of recipe development…

UTA said Monday that it has hired Ander Nickell, most recently Head of Global Partnerships at Activision, as a brand partnerships executive in the agency’s esports division. In his new role, he will be tasked with building brand partnerships for UTA’s roster of nearly 100 esports athletes, streamers and content…

Star Wars fans have long been wondering just who will pick up the role of young Luke Skywalker in future Star Wars films and TV. Sebastian Stan has been prominently mentioned as a likely candidate. In a recent Good Morning America interview (see the specifics at 2:50 on the video), the 38-year old star of Falcon and Th…

The Rosebud Motel, which appeared in every episode of comedy classic Schitt’s Creek, has hit the marketplace. It’s priced to sell at $1.6 million US. The real building is actually named the Hockley Motel, located in Mono, Ontario, about 50 miles northwest of downtown Toronto. Before fame and the sitcom struck, the…

A book that’s a spinoff of author Dav Pilkey’s popular Captain Underpants series will no longer be published by Scholastic, which also asked that copies in circulation at libraries and other distributors be returned. In a statement, Scholastic said that it will no longer publish or distribute Pilkey's 2010 graphic…

No matter what happens at the upcoming Academy Awards, the new Sacha Baron Cohen film is already a winner. Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan (UK/USA, 2020) has broken the Guinness World Record for longest title for a film…

Social media is in an uproar over Peacock’s decision to edit certain past events from its recently acquired WWE Network video library. NBCUniversal has been trimming some matches, along with questionable racial content and profanity. Fans complaining are claiming that by doing so, the networks are “erasing history,&#8221…