Deliver seamless experiences across the shopper journey
Microsoft Cloud for Retail brings together different data sources across the retail value chain and uniquely connects experiences across the end-to-end shopper journey through a set of capabilities that deliver more relevant personalized experiences and operational excellence for sustained profitability.
Know your customers
Identify, adapt, and serve evolving customer needs for deeper engagement across all channels.
Empower your employees
Enable your people with the tools to deliver exceptional customer service.
Build resilient supply chains
Create more agile, responsive supply chains to meet customer demand at scale.
Reimagine retail
Accelerate innovation to pivot your business model toward the future.
Slide 1Slide 2Slide 3Slide 4
Know your customers
Identify, adapt, and serve evolving customer needs for deeper engagement across all channels.
Empower your employees
Enable your people with the tools to deliver exceptional customer service.
Build resilient supply chains
Create more agile, responsive supply chains to meet customer demand at scale.
Reimagine retail
Accelerate innovation to pivot your business model toward the future.
Overview
Guided Tour
Capabilities
Microsoft Cloud for Retail
1/17
" alt=""/>
Share tour
{"sites":[{"id":"demand generation","name":"Demand generation","title":"Increase demand for your products","content":"<p>Achieve greater relevance in search results right out of the box and gain access to large, diverse audiences.</p>\n","logoHref":"","logoAlt":"","imageHref":"http://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWxZkc?ver=3e13","imageAlt":"A person using a laptop to browse an online shop","videoHref":"","arialabel":null,"pages":[{"id":"e-commerce personalization","name":"E-commerce personalization","title":"Personalize the customer journey","content":"<p>Tailor online experiences and increase conversion with more relevant product search and Intelligent Recommendations.</p>\n","logoHref":"","logoAlt":"","imageHref":"","imageAlt":"","videoHref":"https://www.microsoft.com/en-us/videoplayer/embed/RWxODI","arialabel":null,"links":null,"position":0,"order":0,"slides":[],"tiles":[],"itemIndex":2},{"id":"digital advertising","name":"Digital advertising","title":"Make the most of your ad buys","content":"<p>Identify customer intent to deliver engaging, personalized experiences that increase loyalty and return on digital marketing ad spend.</p>\n","logoHref":"","logoAlt":"","imageHref":"http://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWy4uc?ver=0813","imageAlt":"A campaign overview of digital advertising","videoHref":"","arialabel":null,"links":[{"title":"Learn more about Microsoft Advertising","href":"https://about.ads.microsoft.com/insights/retail-insights-and-resources?s_cid=en-us-acq-other-src_da-sub_0-flx_cloudforretail","ariaLabel":"Learn more about Microsoft Advertising","openInNewTab":true}],"position":0,"order":0,"slides":[],"tiles":[],"itemIndex":3}],"links":null,"itemIndex":1},{"id":"stores and operations","name":"Stores and operations","title":"Streamline operations","content":"<p>Improve the shopping experience and optimize for conversion with a single view of the customer across all channels.</p>\n","logoHref":"","logoAlt":"","imageHref":"http://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWxZkk?ver=870d","imageAlt":"A laptop displaying data","videoHref":"","arialabel":null,"pages":[{"id":"associate operations and collaboration","name":"Associate operations and collaboration","title":"Empower employees with the tools they need","content":"<p>Streamline communications and the daily rhythm of business by giving your employees the tools they need to meet evolving customer expectations.</p>\n","logoHref":"","logoAlt":"","imageHref":"","imageAlt":"","videoHref":"https://www.microsoft.com/en-us/videoplayer/embed/RWxAgt","arialabel":null,"links":null,"position":0,"order":0,"slides":[],"tiles":[],"itemIndex":5},{"id":"digital and smart stores","name":"Digital and smart stores","title":"Enhance multichannel operations","content":"<p>Quickly implement anonymous smart tracking of store activity, and implement A/B testing to improve sell-through and profitability.</p>\n","logoHref":"","logoAlt":"","imageHref":"","imageAlt":"","videoHref":"https://www.microsoft.com/en-us/videoplayer/embed/RWxODu","arialabel":null,"links":null,"position":0,"order":0,"slides":[],"tiles":[],"itemIndex":6}],"links":null,"itemIndex":4},{"id":"purchase","name":"Purchase","title":"Deliver a safer purchase experience ","content":"<p>Drive purchase conversion across online, in-store, and social channels in a secure environment.</p>\n","logoHref":"","logoAlt":"","imageHref":"http://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWxWPt?ver=8af7","imageAlt":"A person using a tablet to browse an online shop","videoHref":"","arialabel":null,"pages":[{"id":"driver stronger conversion rates","name":"Anywhere commerce conversion","title":"Drive stronger conversion rates","content":"<p>Increase engagement and conversion across online, in-store, and social channels.</p>\n","logoHref":"","logoAlt":"","imageHref":"","imageAlt":"","videoHref":"https://www.microsoft.com/en-us/videoplayer/embed/RWxUIy","arialabel":null,"links":null,"position":0,"order":0,"slides":[],"tiles":[],"itemIndex":8},{"id":"loss and fraud prevention","name":"Loss and fraud prevention","title":"Help prevent payment and digital fraud","content":"<p>Help defend against fraud with adaptive AI technology that continuously learns evolving fraud patterns.</p>\n","logoHref":"","logoAlt":"","imageHref":"http://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWxN3z?ver=a787","imageAlt":"Dynamics 365 Fraud Protection","videoHref":"","arialabel":null,"links":[{"title":"Learn more about Dynamics 365 Fraud Protection","href":"https://dynamics.microsoft.com/en-us/ai/fraud-protection/","ariaLabel":"Learn more about Dynamics 365 Fraud Protection","openInNewTab":true}],"position":0,"order":0,"slides":[],"tiles":[],"itemIndex":9}],"links":null,"itemIndex":7},{"id":"fulfillment and service","name":"Fulfillment and service","title":"Optimize fulfillment and service","content":"<p>Streamline your fulfillment process and digitize your customer service offering.</p>\n","logoHref":"","logoAlt":"","imageHref":"http://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWxWPw?ver=5da4","imageAlt":"One hand holding a credit card and another hand typing the information into an online shop on a laptop","videoHref":"","arialabel":null,"pages":[{"id":"multichannel fulfillment","name":"Multichannel fulfillment","title":"Maximize multichannel fulfillment","content":"<p>Reimagine curbside pickup with enhanced capabilities, including pickup scheduling, more efficient on-site order handling, and customer notifications.</p>\n","logoHref":"","logoAlt":"","imageHref":"","imageAlt":"","videoHref":"https://www.microsoft.com/en-us/videoplayer/embed/RWy1RZ","arialabel":null,"links":null,"position":0,"order":0,"slides":[],"tiles":[],"itemIndex":11},{"id":"Integrated customer service","name":"Integrated customer service","title":"Delight your customers","content":"<p>Get a complete yet composable multichannel solution that unifies back-office, in-store, and digital experiences to meet evolving customer expectations.</p>\n","logoHref":"","logoAlt":"","imageHref":"http://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWxN3C?ver=20b0","imageAlt":"Dynamics 365","videoHref":"","arialabel":null,"links":[{"title":"Learn more about Dynamics 365 Commerce","href":"https://dynamics.microsoft.com/en-us/commerce/overview/","ariaLabel":"Learn more about Dynamics 365 Commerce","openInNewTab":true}],"position":0,"order":0,"slides":[],"tiles":[],"itemIndex":12}],"links":null,"itemIndex":10},{"id":"post-purchase","name":"Post-purchase","title":"Leverage your customer data","content":"<p>Understand your customers’ behaviors to inform your future supply chain and store operational needs.</p>\n","logoHref":"","logoAlt":"","imageHref":"http://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWxWPz?ver=0fd6","imageAlt":"Customer insights being displayed on a laptop","videoHref":"","arialabel":null,"pages":[{"id":"Shopper analytics","name":"Shopper analytics","title":"Know your customers","content":"<p>Gain comprehensive understanding of customer behavior across channels to optimize each experience for the best outcome.</p>\n","logoHref":"","logoAlt":"","imageHref":"http://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWxGei?ver=1fa0","imageAlt":"Dynamics 365 Customer Insights","videoHref":"","arialabel":null,"links":[{"title":"Learn more about Dynamics 365 Customer Insights","href":"https://dynamics.microsoft.com/en-us/ai/customer-insights/","ariaLabel":"Learn more about Dynamics 365 Customer Insights","openInNewTab":true}],"position":0,"order":0,"slides":[],"tiles":[],"itemIndex":14}],"links":null,"itemIndex":13},{"id":"merchandising and distribution","name":"Merchandising and distribution","title":"Build resilient supply chains","content":"<p>Manage your supply chain to get the right products to the right customers at the right time.</p>\n","logoHref":"","logoAlt":"","imageHref":"http://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWxWPK?ver=34ef","imageAlt":"Hands holding a tablet in front of brightly colored tubes","videoHref":"","arialabel":null,"pages":[{"id":"inventory management","name":"Inventory management","title":"Manage inventory more effectively","content":"<p>Reduce stock-outs and optimize assortments with real-time planning to deliver the right inventory to the right place at the right time with Dynamics 365 Supply Chain Management.</p>\n","logoHref":"","logoAlt":"","imageHref":"http://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWxGfM?ver=d966","imageAlt":"A cost analysis in Dynamics 365 Supply Chain Management","videoHref":"","arialabel":null,"links":[{"title":"Learn more","href":"https://dynamics.microsoft.com/en-us/supply-chain-management/overview/","ariaLabel":"Learn more about Dynamics 365 Supply Chain Management","openInNewTab":true}],"position":0,"order":0,"slides":[],"tiles":[],"itemIndex":16},{"id":"retail media","name":"Retail media","title":"Generate a high-margin revenue stream","content":"<p>Streamline and scale e-commerce website monetization ad programs with a complete commerce marketing platform.</p>\n","logoHref":"","logoAlt":"","imageHref":"http://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWy4u0?ver=bdc6","imageAlt":"A Dashboard in Demo Retailer","videoHref":"","arialabel":null,"links":[{"title":"Learn more about Microsoft PromoteIQ","href":"https://www.promoteiq.com/","ariaLabel":"Learn more about Microsoft PromoteIQ","openInNewTab":true}],"position":0,"order":0,"slides":[],"tiles":[],"itemIndex":17}],"links":null,"itemIndex":15}],"itemsCount":17}
See how organizations are transforming retail
Focusing on digital transformation with health and safety in mind
REI is using Microsoft 365 to transform the omnichannel shopping experience.
Fashion retailer BESTSELLER uses Microsoft Dynamics 365 Fraud Protection to help identify and investigate potential sources of fraud and inventory loss.
Marks & Spencer fosters two-way communication between its stores and head office with Microsoft Teams, helping make stores more efficient and customer-focused.