The Italian brand will be the official denim partner of the racing team, which is returning to the competition after six decades.
The six-item collection for men and women crafted from Candiani’s biodegradable fabric Coreva will hit shelves on Feb. 12.
Under the new agreement, Brama will start distributing the Los Angeles-based label with the fall 2021 season.
The brand will be sold through Fast Retailing’s Theory and Uniqlo stores, starting with the summer 2021 collection.
The collection drops on Nov. 12.
The collection features fashion-forward styles in premium fabrics.
The collection follows denim production guidelines from the Ellen MacArthur Foundation that the company agreed to in 2019.
The Italian denim brand has tapped the designer of Y/Project as its new creative director with oversight on style, communications and interior design.
The Nineties-inspired capsule is intended to appeal to those 18 to 30 years old.
The collection features a mix of re-worked denim jackets with exclusive patches, layered denim shirts and T-shirts with iconic Bob Marley iconography.
The denim design contest asked creatives to embrace their cultural roots while keeping an eye on sustainability.
A liquid is added to the softener to provide a self-sanitizing and germ-resistant surface.
The beloved fabric was all over the runways, and seems very right for the coronavirus-defined moment.
The collection is designed through a streetwear lens for women, men and kids.
The capsule will launch at retail in late April.
