The luxury lingerie brand introduces ’80s Archival Revival collection as it continues to grow across channels.
The scented fragrances will be available to purchase à la carte or in sets with bras and underwear.
The innerwear brand, which makes feminine hygiene apparel products, is expanding into mass retail with a lower-priced collection.
Parent company L Brands said it will make a decision on the future of the lingerie business in the next six months.
Shares rose at parent company L Brands after the retailer revealed better-than-expected holiday sales.
Tamera McLaughlin is the latest face to represent the innerwear brand.
The expansion is the lingerie e-tailer’s first foray into other product categories.
The British-based lingerie brand, known for its sexy underpinnings, is launching a collection of everyday innerwear.
The swim “magalogue” will also return March 1, as the company continues to evaluate its recovery options.
That includes both sexy and comfortable fashion trends.
The two brands are launching a limited-edition intimates and loungewear collection.
The collection offers bralettes for cup sizes DD and up.
Martin Waters takes the helm as CEO of the lingerie brand with Stuart Burgdoerfer retiring as interim CEO and CFO.
The Beijing firm is the market leader in the Chinese high-end underwear market.
Knix founder and chief executive officer Joanna Griffiths said the demand for shapewear hasn’t shrunk, despite the lack of in-person events.
