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Variety Business Intelligence is the paid digital products arm of Variety. Variety Business Intelligence oversees its namesake flagship research & data solution, and a familiarity and appeal metric, Vscore. VarietyBusiness Intelligence was created when Variety acquired TVtracker, the leading research & data solution in the TV industry, in June 2011. Since that time Variety Business Intelligence has developed into the entertainment industry’s premier data and analysis solution across TV, Film, and Digital.
Mark Hoebich is President of Variety Business Intelligence – the paid digital products group that includes Variety Insight, Variety Archives and Vscore, as well as new product development. An entertainment and technology entrepreneur, Mark founded TVtracker, a leading research & data solution for the entertainment industry, in 1999. The company and its entire staff were…