Latest in Marketing

Now that the Super Bowl is over, where are the crowds going? Evidently, they’re going to Florida’s Walt Disney World and its resorts, and they didn’t even have to win a Big Game. The company reported today that all parks are now completely booked next week for Disney Resort Guests and Theme Park Tickets Guests…

Priyanka Chopra, riding high on the strength of her starring and executive producing role in the Netflix hit White Tiger, is entering the restaurant business. She will be opening the Indian cuisine eatery SONA this month in New York City. The announcement was made by the actress on Saturday to her 60.9 million…

He’s going to find them and he’s going to thank them. Actor Liam Neeson showed up last night at AMC Lincoln Square on the Upper West Side to thank audiences for coming out on the reopening day of the city’s theaters. Neeson was particularly thankful that audiences could see his new film The Marksman on a big screen…

Walt Disney Co plans to close at least 60 Disney retail stores in North America this year, representing about 20% of its worldwide total, the company said today. The move will see the entertainment conglomerate focus more on digital shopping platforms. Disney said it is also looking at cutting back on its European…

Joe Ortiz has joined Freeform as SVP Content Marketing. The industry veteran will be tasked with executing the creative marketing vision for the Disney-owned cable net’s originals and all content marketing activities across both linear and digital platforms. His oversight includes content-related on- and off-air…

The first two promos are out for the eagerly awaited (except possibly at Buckingham Palace) Oprah Winfrey interview with the Duke and Duchess, which has not been extended to two hours. Watch one above and the other below. Billed as Oprah with Meghan and Harry: A CBS Primetime Special, the clips bowed during the Eye…

Fred Segal, who was a fashion icon in Los Angeles for more than 60 years, has died because of complications from a stroke, his representatives confirmed Friday. He was 87. “In 1961, Fred Segal created a retail scene that defined Los Angeles fashion and sparked a revolutionary shift in style that has transcended the…

A word to wise film producers: Start tracking the racial, gender and disability status of your employees now. The film Academy's Aperture 2025 inclusion program is closer than you think. Because once again, an important point is tucked in the fine print. When the Academy of Motion Picture Arts and Sciences announced…

Spiky-haired Food Network celebrity chef Guy Fieri is rapidly rolling out a new delivery-only restaurant chain that adopts the “ghost kitchen” concept instead of a static brick-and-mortar sit-down establishment. Fieri’s Flavortown Kitchens are operated out of existing brick-and-mortar kitchens. The new chain has…

Ben Selvin. Harry Richman. Ruth Etting. Don Azpiazu & His Havana Casino Orchestra. Conduct a random survey among your average person on the street, and chances are slim that you’ll find anyone who can say who they are or why they were famous. Yet they were the top four pop music hitmakers of 1930, a mere 91 years ago…

UPDATED EXCLUSIVE: As we first told you last month, former Warner Bros. International Marketing EVP Julien Noble is headed to Universal, and will start as the studio’s new President of International Marketing on March 15 in Los Angeles. You can read the internal memo from Universal Global Chief Marketing Officer…

Patrizio "Pato" Spagnoletto, former head of marketing for Hulu, has joined Discovery as global chief marketing officer for the company’s direct-to-consumer business. Spagnoletto, who is based in Los Angeles, will report to JB Perrette, president and CEO of Discovery International. Discovery this year launched…