Today's Media Trends is 1,410 words, a 5.5-minute read. Sign up here.
Today's Media Trends is 1,410 words, a 5.5-minute read. Sign up here.
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Group Nine Acquisition Corp., a special purpose acquisition company (SPAC) sponsored by media company Group Nine, is adding CNN president Jeff Zucker and Technicolor SA Vice Chair Melinda (Mindy) Mount to its board of directors, Axios has learned.
Why it matters: Media watchers are obsessed with Zucker’s moves as he considers his next chapter after CNN. Zucker runs one of the world’s largest news organizations, and is credited with leading CNN’s digital transformation.
Be smart: Group Nine's SPAC is uniquely structured to allow it raise money to acquire another company while potentially taking itself public in the process, all while facing much less financial scrutiny as it would with an IPO.
Details: Zucker and Mount join the two other independent members of GNAC’s board of directors, including co-founder and partner of Imagination Capital and a director of Lazard Ltd and Lazard Group Richard (Dick) Parsons, who is also the former Citigroup and Time Warner Chairman, and Reddit COO Jen Wong.
Go deeper: Group Nine Media skips scrutiny, fees with complex SPAC structure
Penske Media Corporation
Penske Media Corporation (PMC) on Tuesday will launch a new data services division called "Atlas Data Studio" that focuses on building first-party data segments for marketers to target ads to different types of people online.
The big picture: It joins a growing list of digital publishers, like The New York Times, The Washington Post, Forbes, Vox Media, Condé Nast, Bloomberg and others in building out first-party data solutions as the industry phases out third-party data in response to new privacy laws.
Details: PMC, which is home to more than 23 media brands across music, entertainment, fashion, luxury, and art, began building a first-party data framework at the beginning of last year, says Mark Howard, PMC's Chief Advertising and Partnerships Officer.
The pandemic has in some ways made it easier for publishers like Penske to collect first-party data, because more activities, including shopping and live events, are now virtual.
What to watch: Howard says that at this point, the company isn't planning to roll out any sort of universal log-in for all of its subscription sites, but says it is having conversations about what the could possibly look like long-term.
Illustration: Sarah Grillo/Axios
From pop-up newsletters to podcasts and short courses to documentaries, newsrooms are getting creative about presenting long-form journalism in the Internet era.
Why it matters: Streaming and smartphones have made it easier to turn big stories into more digestible formats.
Driving the news: Newsrooms are pivoting away from large chunks of text online, because the format doesn't suit reader attention spans.
The big picture: Today, few major internet stories are rolled out without some sort of accompanying audio, video or newsletter format. A few notable examples:
Yes, but: Traditional editorial standards for text can sometimes be difficult to navigate with new mediums.
The streaming era has presented lots of confusion for consumers trying to navigate how, where and when to watch a hit interview if you are unable to catch it live.
Driving the news: CBS licensed the Harry and Meghan interview from Winfrey’s production company Harpo Productions for more than $7 million, per The Wall Street Journal.
The big picture: Paramount+, the new subscription service from ViacomCBS, launched Thursday, further crowding the competitive streaming battlefield. It's the last remaining service to launch from a big entertainment company for the foreseeable future.
Further adding to the consumer chaos: Streamers have long licensed their biggest hits to other companies, making them inaccessible on their own services for some time after they launch.
What to watch: Data shows that most consumers are likely to pay for at most 3-4 services per month.
Illustration: Annelise Capossela/Axios
Nearly halfway through President Biden's first 100 days, data shows that Americans are learning to wean themselves off of news — and especially politics.
Why it matters: The departure of former President Trump's once-ubiquitous presence in the news cycle has reoriented the country's attention, Axios' Neal Rothschild and I write.
Driving the news: Nearly every big news site saw its traffic decline in February, compared to a tumultuous January that included the Capitol insurrection and Biden's inauguration.
Between the lines: Interest in the presidency, specifically, has taken a steep plunge.
Other stories — including GameStop stock and developments on the coronavirus vaccines — have driven higher interest than they could in a Trump-centric world.
Illustration: Sarah Grillo/Axios
What we're watching: The trial for Des Moines Register reporter Andrea Sahouri began Monday, setting the stage for what could be a critical precedent for press freedoms. Sahouri was one of the dozens of reporters arrested while covering a Black Lives Matter protest last summer.
The big picture: Around the world, journalists are being targeted at record levels.
Why it matters: Experts worry that the United States' wavering stance on press freedoms over the past few years may have empowered autocrats looking to gain power and undermine democracy by going after journalists.