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Audience Snapshot
#1
Destination for Opinion Leaders for 15 years 1
SOURCE:
2019 U.S. Opinion Leaders, Erdos & Morgan. Rank versus 370 measured print, broadcast & cable programs, and digital media.151M
The New York Times digital reaches 151M online users globally2
SOURCE:
Comscore Media Metrix® Multi-Platform, U.S., CA, AU, FR, DE, HK, IN, IT, JP, MY, SG, ES, TW, UK. MEA & LATAM Desktop Only. Total Digital Population, June 2020. *NYT Multi-Platform Worldwide Rollup total of 148MM excludes Desktop Only geographies.60%
Over half of The New York Times U.S. audience is made up of Gen Z and Millennial readers3
SOURCE:
MRI Fall 2019. U.S. Adults 18+. New York Times Weekday/Sunday newspaper or visited nytimes.com in past 30 days$1.4 trillion
The New York Times affluent visitors wield over $1 trillion in total buying power 4