How Juul’s Valuation Went Up in Smoke

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In 2017, Juul catapulted to the top of the e-cigarette market. But the company's valuation has fallen just as quickly, as a series of crises have led to hundreds of lawsuits alleging that the company marketed its products to teens. Photo Illustration: Jacob Reynolds/WSJ
This video originally appeared on WSJ Video

Posted January 28, 2021

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