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Best practices for video campaigns

Follow an approach that works with these helpful guides from the YouTube team.

Take the right steps toward your goals

Drive awareness

Grab the attention of potential customers. Learn which ad formats can help you reach the right people, how to create the biggest impact with your bidding strategy, and more.

 Get best practices

Increase consideration

Help customers choose your business. Discover how to use video sequencing to raise purchase intent, which format works best for your bidding strategy, and other best practices for consideration.

 Get best practices

Inspire action

Want more purchases, downloads, or subscriptions? Learn how to find more of the right customers on YouTube and make it easy for them to take action from your video.

 Get best practices

Start your own YouTube channel

Every day, businesses like yours use their YouTube channel to reach existing customers and find new ones. Learn how to create a channel, engage people with video, and inspire them to take the action you want.

 Get the guide

The ABCDs of effective creative

The video you use is one of the biggest factors in how well a YouTube campaign performs. Based on studies of thousands of video ads, these data-backed guidelines can help you create an ad that gets noticed – and gets results.

 Get the guide

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here