All business plans should be paired with a strategy for marketing your products or services. Marketing strategies vary in format, but they all have the common goal of attracting and building relationships with customers. The style is up to you, but it should include the following elements.
As small businesses seek to access the newly authorized $284 billion in PPP funds, they should draw upon the lessons learned from the first round of PPP loans in 2020.
The SBA and the U. S. Treasury Department, which oversee the PPP plan to open the program to all small businesses soon, and while the exact date is still not confirmed, it is likely to be sometime during the week of Jan. 18, 2021.
All business plans should be paired with a strategy for marketing your products or services. Marketing strategies vary in format, but they all have the common goal of attracting and building relationships with customers. The style is up to you, but it should include the following elements.
A thriving customer service culture is a powerful force. It provides a clear path toward a sustainable, red-ink-free bottom line by moving your product or service out of the commodity category in the public’s mind.
The SBA has issued new guidance on applying for the next round of Paycheck Protection Program funds, including an expanded list of business that are now eligible.