Marketing analytics solutions

Bring all your data together to get a clearer picture of the customer journey, predict marketing and business outcomes, and create more personalized experiences for your customers.

Contact sales See tutorials

Watch video

Understand the customer journey

Measure the various ways your customers interact with your business along the path to purchase by easily integrating data from the marketing tools you use. From ad campaigns and loyalty programs to visiting your website and app, our solution gives you deeper understanding of the moments that matter most to your business.

Ocado: Delivering big results by learning from big data

Delivers analytics results 80x faster and at 33% lower cost.

Predict marketing and business outcomes

Use Google Cloud’s powerful machine learning to get a clearer picture of how customers will engage with your business. Forecast the impact of decisions you make, including where you invest your marketing resources.

Royal Dutch Airlines: Using predictive modeling to improve display remarketing

Achieved a 40% lower cost per booking and >2x bookings at same spend using a prediction engine built on GCP.

Personalize campaigns and customer experiences

Create more engaging, personalized experiences that increase loyalty and drive revenue. Use Google Cloud to better segment your customers, generate custom audiences, and tailor content at scale.

Hearst Newspapers: Engaging readers with cloud machine learning

Targets more specific content segments and develops personalized content for specific readers.

Our customers

20th Century Fox

20th Century Fox uses Google Cloud AI and ML to develop scripts, predict box office performance, and power long-term growth.

MandM Direct

One of the UK’s largest online-only retailers used Analytics 360 to reduce CPA by 33% and ERS by 37% for a better understanding of expected customer lifetime value.

zulily

By moving to Google Cloud Platform for big data processing and analytics, zulily has the information to drive the business, deliver innovative customer experiences, and grow revenue.

See all customers

Resources

A sample of additional materials relevant to marketing.

Predicting Customer Lifetime Value with AI Platform

Using Machine Learning on Compute Engine to Make Product Recommendations

Better Together: Deliver Great Customer Experiences with Cloud and Ads Products

Creative analysis at scale with Google Cloud and machine learning

Building a Recommendation System in TensorFlow

Start learning with free hands-on labs

Work with Google Cloud

Tell us about your business, and our experts will help you build the right solution for your needs.

Contact sales

Work with a Google Cloud Partner

Choose one of our global partners for help with development, deployment, consulting, support, training, and more.

Find a partner

Interested in becoming a Google Cloud Partner? Apply here.