Activation Case Studies
What are Activation Case Studies?
Each of our case studies takes an activation produced by a brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.
In 2020 we will publish over 200 activation case studies – 24 every month.
Request a Demo
Featuring brands, agencies and rights holders from around the world
How will Activation Case Studies help me?
- Identify best-practice from a global selection of case studies
- Understand how sponsorship campaigns are effectively activated in order to meet campaign objectives
- Stay up to date with the latest trends and innovations from leading brands and agencies
- View practical campaign examples in every case study to find out what goes into creating a succesful activation
Check Out A Sample Case Study From The US, Europe and Asia
Project 42 – Budweiser & MLB
Budweiser activated at the start of the 2019 MLB season with an inspirational, multi-platform tribute to Jackie Robinson.
Go the Distance – Apollo Tyres, Manchester United & more
Since 2013, Apollo Tyres has made a concerted push to use big-ticket football sponsorship to aid in building a globally recognisable brand
Be a Shot Maker – Oppo & the International Cricket Council
With the ‘Be a Shot Maker’ campaign, smart phone brand Oppo leveraged its ICC partnership to boost exposure in its South Asian strongholds and new UK target market.