Events
Features
IOC’s Carroll focused on ‘flame-to-flame’ Olympic engagement
Kevin Roberts speaks to Christopher Carroll, the IOC's director of digital engagement and marketing, about how the postponement of the Tokyo 2020 Olympic Games has challenged the IOC to raise its games and accelerate its digital engagement and marketing programme.
Kevin McCullagh | Could IPL 2020 be one of the great Covid comebacks?
Kevin McCullagh takes a look at the world’s biggest annual cricket competition, the Indian Premier League, ahead of its move this year to the United Arab Emirates
Frank Leenders | Fiba tie-up with TCL is ‘more than just another deal’
Frank Leenders, director general of Fiba Media and Marketing Services, is optimistic about the future of basketball, in spite of the 'invisible enemy' of Covid-19. He speaks to Kevin McCullagh about this and the other challenges the federation has faced in 2020, such as losing much-loved ambassadors of the sport Kobe Bryant, David Stern and Borislav Stankovic.
“London is critically important to us” | Jon Dutton, Rugby League World Cup 2021
Rugby League World Cup 2021 chief executive officer Jon Dutton details how the Rugby League World cup are looking to transcend the traditional audience of rugby league when the tournament is held in England…
Murray: PFL to monetise OTT app through advertising, microtransactions and prop bets
SportBusiness speaks to Professional Fighters League chief executive and board member Peter Murray about what attracted investors to the promotion while outlining its media, sponsorship and hosting strategy.
Brisbane to host 2021 Nitro World Games
The Australian city of Brisbane has been selected as the host for the 2021 edition of the Nitro World Games extreme sports event
FFT forced to halve Roland Garros fan attendance
The French Tennis Federation (FFT) has further scaled back attendance plans for the upcoming French Open grand slam tournament, with only 5,000 fans set to be allowed inside the Roland Garros grounds per…
IIHF to review 2021 World Championship hosting plan
The International Ice Hockey Federation (IIHF) will put together an Expert Group to conduct a full review into the status of its 2021 World Championship after Latvia expressed an unwillingness to co-host…
Stadiums in Sydney to admit up to 40,000
Sporting venues in the Australian state of New South Wales received a shot in the arm yesterday after the state government approved plans to safely allow more fans at sports events
Rugby League World Cup looks to expand game beyond its traditional heartlands
With the Rugby League World Cup 2021 (RLWC2021) just over a year away, the team behind the event are working to achieve central objectives of transcending the traditional audience for the sport. Matthew Williams talks to RLWC2021 chief executive Jon Dutton about how he plans to make the most of the opportunity.
Montréal seeks sector convergence as part of events offering
Montréal is determined to avoid the financial mistakes of the past as it builds on its reputation as Canada’s busiest sporting city, with an eye on converging the worlds of sport, arts and entertainment. Bradley Rial reports.
Pro boxing can learn lessons from Tyson and Triller’s opportunism
The slow-moving, divided nature of top-level professional boxing has left the sport’s highest echelons more vulnerable to the Covid-19 shutdown. Tyson vs. Jones Jr. proves that a little flexibility can go a long way. Callum McCarthy reports.
How can the sports business in Asia respond to a de-globalised world?
How will global sports industries adapt to the likely prospect of a more inward looking world? And can cancelled events easily win back the hearts of fans in Asia? SportBusiness asks three experts on the region for their thoughts.
Terrence Burns | When a game is more than a game
Terence Burns remembers how a game of table tennis thawed relations between the US and China and shows how the Olympic Games can provide an antidote to an increasingly polarized world.
Pro Football Hall of Fame looks to overcome $5m hit with “Super Bowl-like” event in 2021
Pro Football Hall of Fame president David Baker tells SportBusiness how the iconic facility in Canton, Ohio, is looking to overcome calling off Hall of Fame Game and postponing its centennial enshrinement ceremony this year due to the Covid-19 pandemic
Adelaide adopts holistic approach to maximise sporting opportunities
South Australia’s major city has gone to considerable efforts to boost the impact of sporting events that grab the imagination. Bradley Rial investigates.
Former agent and translator aims to create Asian basketball’s ‘Champions League’
SportBusiness speaks to Matt Beyer, the chief executive of the East Asia Super League about his plans for the competition and his background working as a translator for Yi Jianlian in the NBA
The inside view as China sacrifices international sports events
The Chinese government recently said the country will not be hosting most of its planned international sports events this year, putting a number of major events in doubt. SportBusiness asked three local industry insiders for their thoughts on the potential for disruption.
Abu Dhabi to use UFC ‘Fight Island’ as a pilot project for sealed spectator events
Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.
Protracted return for professional sport in China
Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.
UFC Fight Island: Stringent testing underpins Abu Dhabi event
The Abu Dhabi government has turned the majority of Yas Island into a ten-square-mile safe zone just for the UFC, with each of the 2,500 people on site being tested for Covid-19 on five separate occasions during their stay.
United Soccer League ready to lay down “bold” marker with local market strategy
USL executive vice president Court Jeske speaks to SportBusiness about the opportunities and challenges of the USL Championship's return in home venues amid the Covid-19 pandemic.
#Sport4Recovery aims to unite stakeholders and push for sport’s safe return
Last month, the Infront agency announced the launch of its new initiative, #Sport4Recovery. Adam Nelson speaks to some of the founding partners of the programme about how the scheme aims to highlight the social and health benefits of sport as well as the economic ones.
Cricket beyond Covid | Connor, McCrum and Gould on the potential for a Women’s IPL
In the final part of our Cricket beyond Covid virtual roundtable, Clare Connor, managing director of women's cricket at the England and Wales Cricket Board (ECB), Jake Lush McCrum, chief operating officer…
Asia-Pacific industry reacts to the award of the 2023 Women’s World Cup
Asia-Pacific sports industry insiders react to the award of the 2023 Fifa Women's World Cup to Australia and New Zealand.
Cricket Beyond Covid | Connor, Gould and McCrum on the postponement of The Hundred
In part 2 of our cricket roundtable interview with Clare Connor, managing director of Women's cricket at the ECB, Jake Lush McCrum, chief operations officer for the Rajasthan Royals and Richard Gould,…
Jon Tibbs: Olympic federations proving adept at imagining the new normal
Jon Tibbs, founder and chairman of sports communications agency, Jon Tibbs Associates, thinks some of the good habits and innovative thinking Olympic federations have adopted during the Covid-19 lockdown could endure long after the crisis.
Cricket beyond Covid | Connor, Gould and McCrum on dealing with the pandemic
In part 1 of a three-part interview, Matthew Williams speaks with managing director of women's cricket at the ECB, Clare Connor, Rajasthan Royals chief operating officer Jake Lush McCrum and Surrey County…