Agag’s electric powerboat series eyes 2022 start, broadcast via existing ‘network’
Details of an electric powerboat championship backed by Alejandro Agag, the founder of electric vehicle racing series Formula E, and Rodi Basso, former director of motorsport at McLaren, have been announced,…
Le Grew named chief revenue officer in Pitch International reshuffle
UK-based sports marketing agency Pitch International has unveiled a reshuffle of its media and advisory leadership team, including the promotion of Guy Le Grew to the newly-created position of chief revenue…
Inter-county GAA Championship games shown online amid fans’ absence
The Gaelic Athletic Association (GAA) has agreed to provide online coverage of inter-county championship matches that are not being shown by Irish public-service broadcaster RTÉ and pay-television broadcaster …
SN1 Trading to sell international rights to all live Lega Basket Serie A matches
All live matches from Italian basketball’s Serie A are to be marketed to international broadcasters for the first time in the two-year agreement with SN1 Trading, the rights arm of Munich-based consultancy S…
Serie A ‘sets September 30 deadline’ for private equity bids
Lega Serie A, the organising body of the top tier of Italian club football, has set a deadline of September 30 for private equity bids to be submitted for a stake in its new media-rights business, it is…
J.League streams matches in Mena, certain Asian territories on YouTube
Live coverage of at least one J
MLS, Pluto TV extend content agreement
Major League Soccer and Pluto TV, the free, ad-supported streaming service owned by US media group ViacomCBS, have announced a multiyear extension of their content agreement.
Automated production in place as TV2 commits to Norwegian handball, ice hockey
Norwegian commercial and pay-television broadcaster TV2 is to show widespread coverage of the country’s top handball and ice hockey leagues with matches produced using automated cameras.
MLB finalizes seven-year rights extension with Turner
Major League Baseball has finalized a seven-year media-rights deal with Turner Sports worth more than $3.7bn (€3.2bn), keeping the WarnerMedia-owned outlet in the fold as one of the league’s key partners.
Latest Analysis
Amazon’s Autumn Nations Cup swoop triggers speculation over rugby intentions
Tech giant Amazon’s acquisition of UK rights to the Autumn Nations Cup competition has triggered a debate over whether the company will now embark upon a concerted push into rugby.
KBS stokes competition for Bundesliga rights in Korea but value drops
The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.
Premier League sees steep discount in short-term China deal
Chinese internet giant Tencent picked up the English Premier League rights for the 2020-21 season at a massive discount compared to the value of the terminated deal with previous rights-holder PPTV.
Infront takes EHF rights hit to secure coverage in tough key markets
European Handball Federation club competition rights have decreased in value in several key markets, with incumbents dropping out to leave tough market conditions for seller Infront.
Mail.ru retains LaLiga, Serie A streaming in new Telesport deal
Russian social media platforms VK and Odnoklassniki, owned by Russian internet company Mail
Professional Fighters League strikes WAVE.tv deal
The Professional Fighters League has announced a strategic content and distribution deal with California-based sports media company WAVE.tv.
As part of the agreement, WAVE
Lega Basket and Infront finalise three-year agreement
Lega Basket Serie A, the governing body for Italian basketball’s top division, has finalised a three-year agreement with Infront that affords the agency the title of exclusive marketing, sponsorship a…
Beijing 2022 engages China Media Group in broadcast tie-up
The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (BOCOG) has signed two co-operation agreements with state media company China Media Group
Supercars agrees new domestic media-rights deals
Australian motor-racing series Supercars has announced new five-year domestic media-rights deals with pay-television broadcaster Foxtel and free-to-air broadcaster the Seven Network, for the 2021 to 2025…
Pro14 targets SA expansion after Kings’ liquidation, adds Monday evening TV slot
Pro14 Rugby has stated it is in “early discussions” with SA Rugby to expand the number of South African franchises in the cross-border league, while it has introduced a Monday Night Rugby concept for the…
Sky Italia commits to World Padel Tour
Pay-television broadcaster Sky Italia has signed a rights deal with the World Padel Tour
Panathinaikos renegotiates Nova rights deal after OTT U-turn
Greek Super League One club Panathinaikos has successfully renegotiated its deal with pay-television broadcaster Nova ahead of the coming season
USL Championship final to be aired on ESPN for first time
The United Soccer League Championship final will become the first game in league history to air on the main ESPN channel, it has been announced
Team back in the market with Champions League tenders in Italy, sub-Saharan Africa
The Team Marketing agency has initiated its first Uefa club competitions media-rights sales processes in nearly seven months, inviting bids from broadcasters in Italy and also sub-Saharan Africa for the…
YLE regains Finnish national team rights in six-year Uefa deal
Finnish public-service broadcaster YLE has won back rights to Finland’s national team matches in a wider agreement that also includes the 2024 and 2028 editions of the Uefa European Championship.