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July 7, 2020
Why Sonic Identity Is Becoming So ImportantThere is so much of everything out there in medialand – so much video, so much web, so much audio. The challenge for content creators and advertisers is standing out amidst the supersized garden hose of content and choice.
In this moment when audio is seemingly exploding everywhere, how a brand sounds is on the radar in a way it never has been. In fact “sonic identity” - how a brand translates its essence into audio - is a relatively new question for many brands that until recently had written off audio and focused on video.
Sonic identity may be on trend, but it is not new. The famous NBC chimes date back to 1927 and was the first trademarked sound.
How brands create effective audio campaigns of course varies. Production style, copy, attractiveness of the product itself and the heft behind the marketing are all factors. I sat down with Scott Simonelli, Founder and CEO of Veritonic, an audio intelligence platform that measures the effectiveness of different kinds of sound. Most of their clients are advertisers looking to maximize the impact of an audio campaign, which includes ads, logos, jingles and identifiers. That’s no small task as brands look to develop more impactful relationships with customers.
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May 26, 2020
What’s Next On Spotify’s Shopping List?The Joe Rogan deal is about eyes and ears. In fact, at its essence, the business of media and entertainment is pretty simple; sales dollars chase eyes and ears. It’s always been that way. Television blew up in the late 1940’s as people wanted to see Milton Berle. ...
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May 20, 2020
Everyone’s Home, But With No RadiosIn the midst of the pandemic, following an aspirational blog post from Fred Jacobs, an email chain circulated with active and former senior radio executives – if you are in the radio business, these are names you would know. With COVID-19 wiping out the commercial logs ...
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April 13, 2020
What's not abnormal?It’s hard to know anything about the future with certainty these days. Many are predicting a slow road back to normalcy. And what will be normal? Will small businesses make a sudden comeback? Will we sit in restaurants near other people right away? Would you go to a ...
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April 1, 2020
Why voice is much bigger than smart speakersWhen people think of voice, most think smart speakers. In fact, more people use voice on mobile phones and in cars than smart speakers. In 2018, there were 250 billion voice searches on mobile and other voice devices and that number is growing rapidly as people learn ...
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March 24, 2020
What Podcasters Can Do During A Pandemic — Amplifi MediaHow will podcasts do during these strange times with schools shut, gyms closed, March Madness cancelled, commutes eliminated and employees on furlough? After Americans have cleaned out their local Kroger’s of toilet paper, what will they do and will podcasts be a part ...
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January 28, 2020
Clayton Christensen Changed A Lot Of Minds, Including MineThe business world is littered with companies that failed to change as markets transformed around them - Kodak, Toy 'R Us, Blockbuster, Circuit City and U.S. Steel are just a few. One company that made reactive changes when needed was computer chip giant Intel. ...
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January 21, 2020
7 Ways Voice Is Rapidly EvolvingThe first weeks of this year brought two major gatherings on voice. The first was with the backdrop of the glitz of Vegas at CES. The second was far from the lights across the country in Chattanooga. Both Voice Summit and Project Voice featured Google, Amazon, ...
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January 14, 2020
8 Reality Checks From CESAnother remarkable CES is in the history books. After six annual trips to CES, it is now fairly easy to conclude that fantasy is easy and integration is hard. It's one thing to imagine the future, and so much of that is the fun of attending CES, but creating, ...
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One would think smart speakers in kitchens, bedrooms, bathrooms and living rooms, would be a fantastic growth opportunity for podcast listening in the home, yet for the most part, that hasn't happened. Right now, according to listening data from thousands of podcasts ...