Technology
Features
SoFi Stadium looks to break new ground with massive videoboard
With its both unprecedented size and unique design, the videoboard at the forthcoming SoFi Stadium in Southern California seeks to break new ground in the industry technologically and redefine fan engagement
MLB looks to get aggressive with virtual advertising
Faced with the loss of nearly two-thirds of the regular season due to the Covid-19 pandemic, MLB and its clubs are significantly expanding the frequency and locations for virtual advertising this season.
Location technology developed for the oil industry helps ECB to deliver bio-secure matches
A network of Bluetooth sensors installed at the venues for the three-match cricket series between England and the West Indies is allowing the ECB to detect the exact location of everyone involved in the matches and to track and trace any suspected outbreaks of Covid-19. Ben Cronin reports.
Garth Shephard: ‘The sports tech market feels like it’s going through an early adopter phase’
Garth Shephard, a partner at recently-launched sports tech investor and adviser Sightline Ventures, discusses how technology is driving sport in response to generational shifts and how swifter adoption of new technologies will keep significant new revenue within sport and not in the pockets of third parties
Technology firms and entrepreneurs position themselves for the return of fans to stadiums
SportBusiness examines the pros and cons of some of the equipment available to reassure fans and reduce the risk of contagion when they are allowed back into sport stadiums.
Round-Up: Nike layoffs, esports welfare concerns, Windies Australia tour postponed, CCTV uses virtual anchor, and more
Nike is to lay off at least 500 staff at its headquarters in Oregon, US, after a loss-making second quarter - Fox Business
Surrey Cricket to trial Bluetooth spectator tracking in DCMS pilot
A selection of spectators will be provided with Bluetooth tracking ‘fobs’ to manage social distancing and control crowd capacity as Surrey County Cricket hosts their opening match in the Bob Willis Tro…
MLB to roll out Statcast 2.0 tracking system
Overhaul of player tracking creates much greater accuracy
ResultX Asia to market Malaysian virtual event platform
Sports marketing firm ResultX Asia (RXA) has agreed a deal to help Malaysian digital marketing company Experience 6 launch its 'experience 360° Virtual Event Platform' in the Asia-Pacific region.
Youth sports in US look for reinvention, industry unity
LeagueApps president Jeremy Goldberg and Gators Baseball Academy partner Joe Lopez speak to SportBusiness US Editor Eric Fisher on the state of the $19bn American youth sports industry amid the ongoing Covid-19 pandemic. The second of a two-part series.
US youth sports industry grapples with heavy Covid-19 uncertainty
LeagueApps president Jeremy Goldberg and Gators Baseball Academy partner Joe Lopez speak to SportBusiness US Editor Eric Fisher on the state of the $19bn American youth sports industry amid the ongoing Covid-19 pandemic. The first of a two-part series.
Deltatre – Working towards the return of live sport
Sports streaming technology company Deltatre's co-founder and chief executive officer Giampiero Rinaudo, and Adam Nightingale, senior vice president of commercial in the OTT division, discuss how the company…
Navigating the payments minefield is crucial for Asian OTT services
The English Premier League’s plans for an OTT service are focused on the Asian market, but the sheer variation in market conditions means existing OTT broadcasters are still figuring their way in the region.
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
FeedConstruct unveils basketball data collecting tool at Sportel Monaco
FeedConstruct expands its Live Scouting offering with a new tool for accurate and in-depth basketball data collecting
“It’s a playground for us” | How SAP’s sponsorship of the WTA is driving innovation in technology and sport
Adam Nelson takes a closer look at how, through its sponsorship of the Women's Tennis Association, SAP's technology aims to analyse in-match performance.
Asia on the radar
Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.
NFL stadiums are key testing ground for 5G mobile rollout in US
Expansive size and density of some of US' largest sports facilities provide a fertile environment to experiment with next-generation mobile technology. Story by Rick Snider.
Vodafone and Bundesliga bridge gap between stadium and living room with 5G first
Vodafone and the Bundesliga launched a world-first use of a 5G mobile network in Wolfsburg’s Volkswagen Arena on Monday night. Adam Nelson reports on how the technology can bring second-screen engagement to the match day experience.
Making the zero sum add up
How much more valuable could the sports business become if user data could be better standardised, integrated and aggregated?
NFL stadium designers look to social media, youth to guide next wave of new facilities
Stadium designers are increasingly turning toward psychological and anthropological research to guide the development the next generation of NFL facilities and create comfortable, as well as Instagram-able, venues. Randy Williams reports.
MLB aims to ‘democratize’ esports with inclusive push around Home Run Derby VR game
Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties
Asia at the forefront of tech-augmented mass participation runs
Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.
Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports
Elevating the fan experience
In association with the Fédération Équestre Internationale
9 revenue-generating features at the new Tottenham Hotspur Stadium
Wi-Fi network and Bluetooth beacons capture crowd movements
Catering JV to offer more food and beverage options and speedier service
The Long Read | How big are the commercial opportunities in athlete biometric data?
Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.
