Why Partner with AL.com Sports
AL.com is the number one place for Alabama and Auburn sports content.
Throughout 2019, AL.com readers consumed 52 million pages of sports content. Through our team-focused social media channels, Crimson Tide on AL.com and Auburn Tigers on AL.com, fans were hungry for content, taking in more than 25 million video views during college football season.
Align your brand with the biggest sports teams in the state while promoting your message alongside our exclusive content and coverage across AL.com, Facebook, YouTube, and more.
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ANALYSIS
SEC INSIDER
AL.com’s weekly series that goes inside the hottest topic each week of college football season with former players and sports analyst breaking down what fans are talking about.
HEAD2HEAD
Be the exclusive sponsor of Head2Head, AL.com’s weekly series with AL.com sports analysts and former UA and AU players breaking down each week’s match-up and weighing in on which team has the edge.
TOUCHBACK
Sponsor AL.com’s Facebook Live show Touchback. This program airs twice a week per team throughout the college football season with Monday’s episode reflecting on the previous weekend and Thursday’s show looking ahead.
NFL DRAFT PREVIEW
NFL Draft Preview will feature a former Auburn and Alabama player sharing details and insight on their former teammates entering the NFL draft. 20 total videos
SEASONAL COVERAGE
PRESS-CONFERENCES
Own all press conferences for Alabama’s Nick Saban and/or Auburn’s Gus Malzahn throughout the regular season, as well as all recruiting and signing coverage, including both Early Signing Day and National Signing Day.
GAME DAY HYPE & HIGHLIGHTS
Be the exclusive sponsor of AL.com’s regular season coverage of all things game day for the Auburn Tigers and Alabama Crimson Tide. Videos include hype trailers, pre-game rituals, post game celebrations, and game highlights.
PRE-SEASON
Sponsor AL.com’s preseason coverage for Auburn University & The University of Alabama Football.
SIGNING DAY
Be the sponsor of AL.com’s Recruiting and Signing Day videos covering the 2021 recruiting class. This includes both Early Signing Day and National Signing Day.
SEC MEDIA DAYS
Own AL.com’s video coverage of SEC Media Days 2020 in Atlanta. This sponsorship includes videos from the floor, Auburn, Alabama and related SEC press conferences, as well as season predictions at the end of the week. 30+ video
INSIDE THE TUNNEL
Inside the Tunnel gives fans a behind-the-scenes look at the Alabama Crimson Tide’s pregame ritual: The Walk of Champions
FEATURES
SPORTS DOCUMENTARIES
Join fans as they go behind-the-scenes with exclusive interviews and features to explore the most interesting figures affecting the game. 4 videos estimated
IRON BOWL
Be the sponsor of AL.com’s Iron Bowl 3-part series, reliving past years and shedding light on the historical relevance of the biggest game of the year for the state of Alabama.
2010 TIGERS
Sponsor this 3-part series, reliving the magic and sharing new stories of the Auburn Tigers 2010 National Championship team. Series will break down key games and plays, hearing from the 2010 Auburn players and former Auburn head coach Gene Chizik.
MEET THE TIDE
Sponsor AL.com’s introduction of the newest players on the Alabama Crimson Tide football team. Meet the Tide previews incoming players with former coach interviews and highlights for incoming Alabama players.
MEET THE TIGERS
Sponsor AL.com’s introduction of the newest players on the Auburn Tigers football team. Meet the Tigers previews incoming players with former coach interviews and highlights for incoming Auburn players.
ROAD TO THE PROS
Road to the Pros shadows Henry Ruggs III (Alabama) & Marlon Davidson (Auburn) throughout their preparation for the NFL draft.
8 Videos (4 per player) will run on Alabama Crimson Tide on AL.com and Auburn Tigers on AL.com Facebook and YouTube channels during the month of April.
1-ON-1 WITH LAUREN SISLER
Road to the Pros shadows Henry Ruggs III (Alabama) & Marlon Davidson (Auburn) throughout their preparation for the NFL draft.
8 Videos (4 per player) will run on Alabama Crimson Tide on AL.com and Auburn Tigers on AL.com Facebook and YouTube channels during the month of April.
College Football Preview
Get in the hands of football fans across your area with this annual special section. This is the most anticipated newspaper of the year for fans who want to collect and display this section in their homes.
Deadline: August 7
The Birmingham News
Full Page Color Ad in Special Section + 200,000 Display Ads on AL.com: $3,280
Huntsville Times
Full Page Color Ad in Special Section + 150,000 Display Ads on AL.com: $2,192
Mobile Press-Register
Full Page Color Ad in Special Section + 150,000 Display Ads on AL.com: $2,688
Publishes: Aug. 30, 2020
Iron Bowl Special Section
Sports-Themed Crossword Puzzle Sponsorship
Enjoy examples of our AL.com Sports Coverage:
View the Inline Lighting Football Sponsorship case study:
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