Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.
Free webinar: ‘Technology, fan engagement and data – writing the new rules of sponsorship’
The accelerated uptake of technology in relation to fan engagement and sponsorship comes under the spotlight this week in a free SportBusiness webinar
Downhill struggle | A commercial preview of the Winter Olympic Games
Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.
Verizon expands 5G rollouts at NBA, NHL venues
US telecom giant furthers its venue installations of advanced mobile technology
Former Big Ten commissioner Delany to advise ShotTracker
Veteran college sports administrator aiding data and analytics company
Oak View Group partners with Verizon for three arenas
Telecommunications giant a founding partner for trio of forthcoming venues
2021 Sports Technology Award winners revealed
The winners of the 2021 Sports Technology Awards have been revealed in a virtual ceremony attended by sports rights-holders, brands and the industry’s leading technology firms.
Sabran: CAA Eleven has exceeded Euro 2020 sponsorship sales target
On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.
‘We have to be relevant in football’ | The making of TikTok’s Euro 2020 deal
TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.
Bali United integrates Indonesian micro-retail ‘warungs’ into sponsorship business
Bali United has built a network of thousands of micro-retailers, amplifying its work with sponsors and creating new revenue opportunities.
How LaLiga-Relevent Sports partnership in US led to record $1.4bn ESPN media rights deal
Boris Gartner and Danny SiIllman, chief executives of LaLiga North America and Relevent Sports, respectively, tell SportBusiness how their joint venture partnership has transformed LaLiga's presence and commercial fortunes in North America in just three years