Horse Racing

Latest Features

Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.

With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.

One of the most tradition-bound of US sports is facing unprecedented change in the wake of outdated facilities, emerging technology, and the accelerated need to find new and younger fans.

Drop in advertising against football unlikely to impact media-rights income Value of shirt and LED inventory could increase Exemption likely to drive horse racing media-rights revenue

Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.

Red Bee Media, the UK-based media services company, has been recruited to provide OTT streaming services for a new French horse racing streaming service put in place by Svenska Spel, the state-owned gambling…

Mounting delays to 2022 World Cup qualifiers due to Covid-19 are becoming a problem and a shortening of the format is a possibility

Despite a nearly 50 per cent viewership drop, event posts an industry high

The Preakness Stakes will now take place without fans in attendance on October 3 at Pimlico Race Course in Baltimore, Maryland, in the wake of the global Covid-19 pandemic

Features

Simon Bazalgette is group CEO of The Jockey Club. Here he asks whether a collegiate or dictatorial approach works best in matters of governance and regulation.

Will the China Horse Club succeed where other ventures have failed and take the sport into the mainstream in China? Ryan Herman reports.

Previously the unchallenged force in global gambling, horse racing has come under pressure recently as punters move to in-play betting on other sports. Ryan Herman looks at how the sport is fighting back in the UK, US and France.

The Curragh and Longchamp, two of the most famous names in horse racing, are undergoing transformations. Ryan Herman reports.

In 2015, British horseracing set out to become a data-driven sport to achieve its ambition of growing attendances from six million to seven million by 2020.

In 2013, racecourse operator The Jockey Club launched the first retail bond in UK sport as a means of funding a major redevelopment of Cheltenham.

The most popular incentive for information sharing identified by the CAB was the loyalty scheme, a method that has been helping UK horseracing venue operator Jockey Club Racecourses (JCR) understand more about their customers since 2011.

Ryan Herman reveals one of the most interesting races in horse racing next year will be taking place in the auction house, not the race track.

Few sports have such a pressing need to maximise the non-event day use of assets as British racing, and few have been as active.

With investment from traditional financial institutions still difficult to secure for sports properties looking to develop their facilities, sports fans are stepping forward to help fund projects. Elisha Chauhan finds out how and why.

Having spent four years centralising back-end operations for its 15 racecourses, the Jockey Club has launched a new arm offering money-saving consultancy and services for fellow sports organisations. Matt Cutler reports.

Does Ascot’s new sponsorship deal with Dubai Duty Free represent a step-change in the commercial model of one of the UK’s most historic venues?

Organisers of next month’s Grand National horse racing festival tell Elisha Chauhan why they hope to turn it into an Olympic-style, seven-day extravaganza.