74% of college students are considered nontraditional.
Are you calling out this audience in your enrollment marketing strategy?
The National Center for Education Statistics defines nontraditional students as those who are are 25+ years-old and meet at least one of the following criteria:
Attends college part-time
Financially independent for financial aid purposes
Has children or dependents other than spouse
Is a single parent
Has a GED rather than a high school diploma
12 years older on average
More likely to be female (61% vs. 53%)
Often parents of children younger than 18
(51% are parents)
Nearly twice as likely to be living with low incomes (66% vs 36%)
More than twice as likely to be enrolled part-time (44% vs 19%)
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Sara Dyer
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Sara Dyer2018-08-02 19:51:102019-12-04 16:14:46Gen Z Education Trends
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Sara Dyer
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Sara Dyer2018-06-13 21:05:142019-12-04 16:16:57Marketing to Gen Z & Their Gen X Parents
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Claudia Watkins
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Claudia Watkins2016-09-27 17:05:232016-09-27 17:05:23A First-Hand Account of the College Decision Making ProcessAdvertising Terms & Conditions. Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (updated 5/25/18) and Privacy Policy and Cookie Statement (updated 5/25/18).
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