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India's Richest 2019: Property Sector Slide Prompts Diversification For Piramal

Anu Raghunathan

This story is part of Forbes' coverage of India’s Richest 2019. See the full list  here .

Billionaire Ajay Piramal got caught up in the credit crunch roiling India’s property market in the past year after his flagship Piramal Enterprises was hit by concerns of being vulnerable to weakened lenders and developers.

While operating profits have continued to grow alongside assets at its property financing unit, Piramal Enterprises’ exposure to the sector caused its shares to drop as much as 20% this year. That decline dragged Piramal’s own net worth down 41% to $2.95 billion and pulled his rank down to No. 45 from No. 24 last year. “We are trying to reduce our exposure,” says Piramal, 64. “We are diversifying from wholesale lending to more retail lending for home buyers.”

Navigating India’s housing mess is a long way from Piramal’s roots in the family textile business, where he started in 1977 at age 22. In the 1980s, Piramal started buying pharmaceutical companies and in 2010 sold part of his holdings to pharma giant Abbott Labs for roughly $3.7 billion.

Piramal used those proceeds to enter financial services. Pharmaceuticals are now just over a third of Piramal Enterprises’ 132 billion rupees ($1.9 billion) in consolidated revenue. Financial services account for more than half the revenues, mainly from its property financing unit, and roughly three-quarters of the profits.

Last September’s default by one of the country’s biggest developers, Infrastructure Leasing & Financial Services (IL&FS), triggered a credit crunch as banks and other lenders reined in credit to housing finance companies. And things could get tougher for Piramal, analysts say. “The real estate environment could possibly deteriorate further,” says deputy head of research Alpesh Mehta at Mumbai’s Motilal Oswal Securities. “They do have lumpy exposures and even one or two accounts can change the gross nonperforming assets for them.”

More on Forbes: India's Richest 2019: Mega Builder P.P. Reddy's Ambitious Plan To Move A River

The company has responded by shoring up its funding, replacing short-term borrowing from risk-averse mutual funds with longer-term bank loans. But rather than retreat, Piramal Enterprises had grown its loan book by 20% for the quarter ended in June 30. The company notes that it’s financially secure, with more than 99% of its loans performing and having only half the industry’s average leverage. “Even in the most difficult environment our assets have come out good,” says Piramal. “So our underwriting has been good.”

Piramal says he’s talking to potential investors about raising as much as $1.5 billion in new equity, in part to fund acquisitions. “We will see consolidation as several companies in the nonbanking financial services sector will find it difficult to survive,” he predicts.

I am a contributing editor of Forbes Asia. I cover Indian entrepreneurs and their struggles and successes in their journey to wealth-creation. Previously, I worked as a

I am a contributing editor of Forbes Asia. I cover Indian entrepreneurs and their struggles and successes in their journey to wealth-creation. Previously, I worked as a business reporter for The Dallas Morning News where I revitalized the financial services beat for their award-winning business section. My work has appeared in a wide variety of North American publications ranging from The New York Times to The Vancouver Sun. I have a masters degree in journalism from Columbia University and a masters degree in communication from the University of Madras. I am based in Chennai. You can connect with me on Twitter @araghuna.