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With retail sales plunging, customer experience is more important. Learn how AR, geospatial, and other technologies can help retailers stay close to customers and encourage brand loyalty.

ABOUT
SAP is the world’s leading provider of business software – enterprise resource planning, business intelligence, and related applications and services that help companies of all sizes and in more than 25 industries run better. By extending the availability of...
SAP is the world’s leading provider of business software – enterprise resource planning, business intelligence, and related applications and services that help companies of all sizes and in more than 25 industries run better. By extending the availability of software across on-premise installations, on-demand deployments and mobile devices, SAP enables people at the office or in the field to work more efficiently and use business insight more effectively. We believe that the power of our people, products and our partners creates significant new value and unleashes sustainable growth – for our customers, SAP, and ultimately, entire industries and the economy at large.
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OUR CONTRIBUTORS
I am a former Editor-in-Chief and now Head of Brand Journalism for SAP, leading the company's native advertising strategy. 

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Lisa James is a product marketing manager at SAP. She develops suitable strategy, messaging and positioning to support respective business and pipeline objectives for SAP Customer Experience solutions. She is an expert and recognized thought leader and evangelist inside SAP, influencing internal solution innovations, core marketing strategies, and external company perception.

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Jennifer is the Editor in Chief of The Future of Customer Engagement & Experience, the thought leadership site for SAP Customer Experience. She's worked with brands and organizations to provide content strategy, strategic messaging, digital strategy, copy writing, content marketing, corporate communications, thought leadership, and grant writing throughout her career. 

" data-homepage-link="https://www.forbes.com/sites/sap/people/jennvandezande/">
SAP is the world’s leading provider of business software – enterprise resource planning, business intelligence, and related applications and services that help companies of all sizes and in more than 25 industries run better. By extending the availability of software across on-premise installations, on-demand deployments and mobile devices, SAP enables people at the office or in the field to work more efficiently and use business insight more effectively. We believe that the power of our people, products and our partners creates significant new value and unleashes sustainable growth – for our customers, SAP, and ultimately, entire industries and the economy at large.

" data-homepage-link="https://www.forbes.com/sites/sap/people/sapguest/">
I'm a brand journalist for SAP. Before writing about the capital markets for Sybase, I was a reporter covering the financial exchanges in Chicago, European regulation in Dublin and banking legislation in Washington, D.C. My alma maters include the University of Michigan in Ann Arbor and Northwestern University in Evanston, Ill.

" data-homepage-link="https://www.forbes.com/sites/sap/people/derekklobucher/">
Dan Wellers is the Global Lead for Digital Futures at SAP Marketing Strategy.  He has held myriad U.S. and international roles with software, services, and hardware organizations – from start-ups to mega-cap global firms – in high growth emerging technology markets.  Currently focused on strategic insights and futures, his 30 years of experience includes roles in marketing, business strategy, management, consulting, and sales.  Dan holds an MBA from the Johnson Graduate School of Management – Cornell University, and a B.A. in Political Science and Economics from St. Lawrence University. 

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Jeanette Rohr is a brand journalist with the SAP News Center.

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Global Marketer | Content Strategist | Writer & Arts Advocate| Exploring digital and creative evolution via conversations with business leaders and rock stars

" data-homepage-link="https://www.forbes.com/sites/sap/people/aammann/">
As Solution Manager – Sustainability in Retail & Fashion at SAP Retail Industry Business Unit and PhD research student at Edinburgh Napier University, Carina guides retail and fashion ecosystems in its shared mission for a sustainable, circular economy.

" data-homepage-link="https://www.forbes.com/sites/sap/people/carinalegl1/">
Patrick McCarthy is Senior Vice President and General Manager of SAP Ariba and SAP Fieldglass. Follow him at @PJM_Iam or visit www.ariba.com and www.fieldglass.com.

" data-homepage-link="https://www.forbes.com/sites/sap/people/patrickmccarthy1/">

Ryan co-founded Qualtrics in 2002 with his father and brother. As CEO, he has grown the company from a basement startup to one of the fastest-growing technology companies in the world, with more than 10,500 customers, including 75 percent of the Fortune 100, and 99 of the top 100 business schools. In the private market, Qualtrics raised $400M in funding from Accel Partners, Sequoia Capital, and Insight Venture Partners. Three days before the company was scheduled to go public, Qualtrics was acquired by SAP in January 2019 for $8B in the largest private enterprise software acquisition of all time.

In 2016, Ryan co-founded 5 For The Fight, the campaign to eradicate cancer by supporting groundbreaking cancer research. 5 For The Fight is crowdfunding for cancer research, inviting everyone to give $5 for the fight against cancer.

Ryan was named to Fortune’s 2016 40 Under 40, a list of the most powerful, influential, and successful young people in business. He was listed as one of Forbes’ “America’s Most Promising CEOs Under 35” in 2013. He has been featured in Fortune, Forbes, Harvard Business Review, The Wall Street Journal, Fast Company, Inc., The New York Times, TechCrunch and USA Today, and has frequently appeared on CNBC, Bloomberg TV and FOX Business. Ryan is a frequent guest lecturer at Stanford University’s Graduate School of Business, Harvard Business School, and Brigham Young University’s Marriott School of Business." data-homepage-link="https://www.forbes.com/sites/sap/people/ryansmith1/">
Sean Thompson is Executive Vice President, Network and Ecosystem, SAP Procurement Solutions. Follow @seantho or visit www.ariba.com and www.fieldglass.com.

" data-homepage-link="https://www.forbes.com/sites/sap/people/seanthompson1/">
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LATESTARCHIVE
4,905 views  |  
Jun 3, 2020

Will COVID-19 Change Global Supply Chains Forever?

Over the last 15 years, in an effort to reduce supply chain costs, American and With the pandemic spreading from country to country, borders closing, and supplies in the United States and Europe drying up, consumers are asking a tough question: “Why can’t we produce our own?”
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Jun 2, 2020

Technology Helps Address Coronavirus Misinformation Deluge

People across the world are relying on a wide variety of online sources and media platforms to consume news and information about COVID-19. But with the information overload surrounding this topic, distinguishing facts from fiction has become especially challenging.
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