I am a marketing executive who spent my 29-plus career years working with brands such as Coca-Cola, Bellsouth, Nextel and Sprint, in several different functions covering multiple geographies. I’ve been focused on multicultural marketing for the past 15 years
...I am a marketing executive who spent my 29-plus career years working with brands such as Coca-Cola, Bellsouth, Nextel and Sprint, in several different functions covering multiple geographies. I’ve been focused on multicultural marketing for the past 15 years and am excited by how 60 million Latinos can drive meaningful growth to corporate America. Over the past decade, I transitioned from the client side of the business to the agency side, which gave me amazing perspective and allowed me to partner with several leading brands. Besides my day job, I also serve at the board of directors of the Culture Marketing Council – The Voice of Hispanic Marketing, the organization that represents our industry. I was born in Rio de Janeiro, Brazil and have lived in the U.S. since 1999 in beautiful Miami with my wife and two boys. Soccer rules!